When it comes to marketing, being aware of your competitors is one of the most important aspects to any analysis. With overlapping practice areas and many firms operating within major metropolitan areas, understanding how to put together a comprehensive competitive analysis can give law firms the upper hand when it comes to strategizing their overall marketing efforts and beating out the competition.
Tag: digital audit
As we approach the end of a calendar year, law firm management is reviewing the past 12 months to see how far your law firm has progressed toward its goals along with how important metrics are trending year-over-year. Since having a good looking, properly functional, optimized law firm website is imperative for business success, part…
While there are misconceptions when it comes to marketing, there are many more when it comes to the ethics and methods surrounding law firm marketing. Most law firms need and desire to offer their best services to their potential clientele, which begs the question of how law firms can then separate themselves from the herd. Here are five of the most common misconceptions about marketing for law firms: