When it comes to marketing, being aware of your competitors is one of the most important aspects to any analysis. With overlapping practice areas and many firms operating within major metropolitan areas, understanding how to put together a comprehensive competitive analysis can give law firms the upper hand when it comes to strategizing their overall marketing efforts and beating out the competition.
Tag: Digital Marketing Audit
As we approach the end of a calendar year, law firm management is reviewing the past 12 months to see how far your law firm has progressed toward its goals along with how important metrics are trending year-over-year. Since having a good looking, properly functional, optimized law firm website is imperative for business success, part…
Google My Business drives local business search results in Google search, maps, Google voice search, and more. In order to ensure your law firm is getting the most out of its listing, we’ve put together a checklist of best practices.
As we cope with the loss of our old friend Google Plus, we can now say hello to a new(ish) and improved way for your business to share news: Google Posts.
If your law firm’s website isn’t converting visitors into leads, it’s time to investigate why. This article includes seven things that could be impacting your law firm website’s conversion rates, and how you should address them.
Getting your law firm to have a sustainable position online may take months, if not years. A regular audit of your digital assets can be invaluable for gauging your online potential and room for improvement, as well as to identify any missed opportunities.