One particularly crucial component of social media marketing that can set you apart from other law firm business pages is streamlined and consistent community management.
Tag: Digital Marketing
Despite the prevalence of Google searches and the many perks of having a robust online presence, many businesses – including law firms – fail to utilize the extremely important and free tool that is Google My Business.
There are numerous tools out there to help promote your law firm on social media. Perhaps one of the most powerful and effective tools being used today is the hashtag.
In order to maximize the potential of your social media platforms and effectively reach your audience, follow our tips for the major do’s and don’ts when it comes to social media etiquette for law firms.
When it comes to writing digital content, it’s no secret that an important goal is for it to be seen by as many people as possible searching for your topic. While it may feel like Google is all that matters – and optimizing law firm content for that one search engine is challenging enough – a myriad of different factors matter when optimizing your writing for multiple search engines.
It is especially important to stand out now with the deluge of content being dispersed amidst COVID-19 and the influx of users on the web. Believe it or not, blog promotion goes way beyond hitting the publish button and sharing a link on social media.
Content marketing involves creating content in various forms – blogs, videos, and graphics – that generate interest in your law firm. Professional services consumers are savvy enough to research a business before considering it as a provider of services. Consumers are attracted to engaging content that’s relatable; and, when readers connect with your content on…