Social media apps

Tips for Humanizing Your Law Firm Brand

The New Year signifies more than just a change in date; for digital marketers, 2020 brings a decade of blank canvas primed and ready for fresh ideas. To truly appreciate the potential for growth and dominance digital marketing holds in this decade, one must first acknowledge the evolution of digital marketing. From stuffy emails and…

Houston Law Firm Digital Marketing

What Google’s Latest Updates Mean for Your Law Firm’s Website

When it comes to search engines like Google, algorithm updates can occur at virtually any moment. These updates can affect how websites are ranked in organic search results. Recently, the massively popular search engine announced it would be rolling out its latest round of changes early this year. Read below to learn more about how these updates can affect your law firm website and its Google rankings.

Zero Click

Optimizing Your Website For Zero Click Searches

Google made some of its biggest search algorithm updates ever over the last year, specifically to make online answers easier for searchers to find. New Search Engine Results Pages (SERPs) functionality like featured snippets now appear in results for more than half of all searches. These features are often referred to as zero click searches, which…

Houston Video Marketing

Law Firm Video Marketing Trends to Look Out For in 2020

As we gear up for the end of the decade and enter into 2020, it’s important to reflect on how to improve our advertising efforts. Digital marketing, in particular, has many different facets, with video marketing being one of them. Contrary to what some believe, video marketing can work for law firms of all shapes and sizes. From solo practices to massive international law firms—let’s take a look at how video marketing will change in the new year and how your law firm can best utilize it.