The coronavirus pandemic has seen many brands return to familiar marketing basics to be informative and helpful. Trust and authenticity are crucial during this time of uncertainty regarding public health, the economy, and the future in general. With so many marketing and advertising mediums and options available, it is challenging to select the best format…
If our client requests constitute indicators of the legal marketing landscape, print collateral, direct mail, brochures, business cards, print advertising, and all things print-related remain in high-demand at law firms. As lawyers, our print marketing materials must comply with the applicable state bar advertising rules; therefore, these rules need to be considered at every stage of print collateral creation, especially considering the initial review process for pre-approval can take 30 days or longer.
Stacey E. Burke