Local SEO

Structured and Unstructured Citations

If you want your law firm website to appear at the top of Google organic search results for important keywords, then local SEO should be at the top of your marketing task list. Local citations are an integral part of local SEO, because the more relevant websites that link to yours, the better your website…

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Directory Listings Are A Law Firm’s Best Friend

Nobody likes filling out forms. The information is repetitive and the work is tedious, but lawyers must make time to complete their law firm directory listings. People rely on popular law firm directories to help them locate attorneys and law firms. While it’s true that your listings may only receive a small amount of traffic, users visiting lawyer directory listings are much more likely to convert into leads and eventual clients.

branding

Don’t Just Develop Your Law Firm Brand, Your Personal Brand Matters Too

Law firms are becoming increasingly aware each year of the importance of both digital marketing and business development. Many are allocating an increasingly diverse budget to a variety of expenditures, largely all of which are designed to raise the profile of the firm itself. Law firms do not generally promote their lawyers individually or allocate marketing resources for personal branding unless these items contribute to the firm’s overall bottom line.

Wikipedia-logo-wordmark

Wikipedia for Lawyers and Law Firms

Wikipedia was launched 12 years ago and has become the sixth most popular website in the world. This collaborative online encyclopedia can enhance your firm’s brand and online presence, but it’s not just about advertising or self-promotion. Perhaps you thought a Wikipedia page was only for the really famous folks like Kim Kardashian? Not so! These days, many law firms are staking out their Wikipedia presence. Why? Wikipedia is one of the largest reference websites with 470 million unique visitors per month