You likely receive multiple email advertisements or newsletters every single day in your inbox. With so much email to wade through, how can a sender make sure their recipients notice theirs? The significant and often overwhelming volume of email marketing leaves many businesses wondering how to get their emails read by consumers – and one…
Tag: email metrics
If your law firm wants to reach a lot of people, direct mail remains a cost-effective marketing option. Practically everyone has a mailbox, and most people check theirs daily. About 79% of consumers consider reading mail to be more convenient than going online. But going online and reading paper mail can work hand-in-hand to help boost brand awareness. For example, up to 64% of people visit a website because of direct mail they receive.
In previous posts, we’ve covered best practices in email design. Now comes the next struggle: your email blast is ready to send… but exactly when should you send it? In the ever-evolving world of marketing, it’s important to take existing best practices and continue to adapt them for your law firm. Before we dive into exact dates and times, let’s consider what we’re trying to accomplish when sending law firm marketing emails.