event-marketing

Why Your Law Firm Should Throw An Event

Despite the proliferation of digital communication tools, in-person events remain a crucial component of law firm business development best practices. In 2015 alone, companies poured $572 billion into experiential marketing or engagement marketing initiatives – this type of marketing directly engages consumers and gets them to participate hands-on with a brand (e.g. SWSW, sporting events, and large product launches). Live events have even been called a “critical component” of every outbound marketing strategy by some of the biggest players in the digital marketing business. In-person events continue to top various lists as one of the most effective tactics for B2B content marketers.

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How to Host a Successful Law Firm Event

If your law firm is like any business, you need to conduct at least some form of marketing or business development to keep in touch with your customer base and to stay relevant in your industry. If you are a small firm lawyer or solo with a limited budget, you might wonder if your business is large enough to host a worthwhile event or if you have the financial means to budget for one.

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Three Lessons for Legal Industry Vendors on Marketing to Lawyers

This week’s post is specifically for you, legal vendors. I answer a lot of B2B marketing questions from law firms looking to market to other firms. There are a variety of “expert” opinions available on the Internet concerning whether social media marketing works in the B2B arena. I’ll save you the searching and anticipation: It does. I get new cases for firms using social media. Period.

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