Facebook advertising lingo has evolved over the years, but many (including me) who have been using it since the beginning still use the outdated phrasing: “promoted post” or “boosted post.” While you can boost a post by clicking the “boost post” button that appears on every Page post, that type of “boost” doesn’t provide the level of sophistication available in Facebook Ads Manager.
There are numerous tools out there to help promote your law firm on social media. Perhaps one of the most powerful and effective tools being used today is the hashtag.
In order to maximize the potential of your social media platforms and effectively reach your audience, follow our tips for the major do’s and don’ts when it comes to social media etiquette for law firms.
Working through these turbulent times can be challenging for sure, but if you approach it the right way, the transition can be fairly seamless. Read our tips to learn how to smoothly and successfully tackle your social media marketing responsibilities while working remotely.
The New Year signifies more than just a change in date; for digital marketers, 2020 brings a decade of blank canvas primed and ready for fresh ideas. To truly appreciate the potential for growth and dominance digital marketing holds in this decade, one must first acknowledge the evolution of digital marketing. From stuffy emails and…
Creating provoking social media captions is not only an effective way to ensure your followers click-through to read your content, but also it inspires reactions and conversations around what you are posting.
Devoting time to connect with a local organization that lines up with your firm’s practice areas or passions is a great way to end the year, especially when done right.
Stacey E. Burke