Google

2018 Metadata Best Practices For Law Firms

One of the top ways users find websites is through search engine results. Therefore, your law firm’s exact appearance in search results is incredibly important for attracting users. Luckily, webmasters can specify which information – called metadata – can both appear in search engine results. Not all metadata is created equal there are numerous rules to abide by to get the most out of your metadata.

Google Algorithm Updates

Four Google AdWords Advertising Policies Lawyers Need To Know About

Google AdWords is one of the most popular digital advertising platforms in the world. It can help advertisers connect with potential customers all over the world. Unfortunately, many of Google AdWords advertising policies make running AdWords campaigns nearly impossible unless you know how to work with them. Below, we discuss four Google AdWords advertising policies lawyers need to know about to be successful with Google paid search advertising.

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4 Things You Can Do To Improve Your Bounce Rate Right Now

Looking at a website’s bounce rate is one the quickest ways to determine whether or not the website is successful. A “bounce” occurs when a user lands on your site and leaves without visiting any other pages, interacting with the site, or completing a conversion. A bounce rate is the percentage of users who bounce. Having a high bounce rate is bad news because it means users aren’t engaging with your website, reducing your number of conversions.

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5 Google Analytics Filters You Should Be Using

It is impossible to make informed decisions about your law firm website without data. You can’t even know if your website is performing well without meaningful data. However, not all data can be trusted. The reality is spammers are constantly trying to find ways around filters, and they must continually update filters to adapt to changes. There are five Google Analytics filters that need to be put in place to ensure your website data is accurate.

WHY YELP SHOULD BE A PART OF YOUR SEO STRATEGY

Why Yelp Should Be A Part of Your SEO Strategy

As search engine algorithms are continually updated, optimizing your website can become challenging. While there are several best practices that can help you build a foundation for optimizing your website, one of the most under-utilized SEO tools for law firms is Yelp. Yelp is an online directory where users can leave reviews directly on a listing. A Yelp listing is beneficial in many different ways for SEO.