It is impossible to make informed decisions about your law firm website without data. You can’t even know if your website is performing well without meaningful data. However, not all data can be trusted. The reality is spammers are constantly trying to find ways around filters, and they must continually update filters to adapt to changes. There are five Google Analytics filters that need to be put in place to ensure your website data is accurate.
Search engine optimization (SEO) is a marathon, not a sprint. Determining what works and what doesn’t can be difficult, and search engines like Google are constantly tweaking their search algorithms, which changes the way search works. To stay ahead of competitors, law firms need to keep their fingers on pulse of the latest SEO trends, but this can often be difficult with limited time and limited resources.
Running a successfully AdWords campaign is a not a “set it and forget it” endeavor. For law firms looking to increase new leads as quickly as possible, digital advertising campaigns using tools like Google AdWords are a popular choice. Campaigns can be set up very quickly and can target users based on specific search queries. Many law firms are eager to dive into a Google AdWords campaign, but there are a few basics to understand before starting.
Google has no shortage of tools website owners can use to understand and improve website performance. From complex reporting in Google Analytics to search engine optimization in Google Webmaster Tools, instituting the best practices to manage your website’s performance metrics can be time consuming and frankly, confusing. However, there is one simple Google feature that all law firms should be using: Google Tag Manager.
Often times one of the highest requests we get as marketing managers is “How do I drive more traffic to my website?” We know that for business owners, an important goal is to always drive new clients to your website. While we can easily list about 50 ways to do this, we’ll start with four for now. Below is a short list of simple ways you can drive traffic to your site.
If you’ve ever logged into Google Analytics for your law firm’s website, you’ve likely been flooded with numbers and statistics, but do you know what they all mean? Metrics like “users” and “sessions” are easy enough to understand, but if you don’t dig any deeper into your website’s analytics, you are missing out on an opportunity to understand your audience and the effectiveness of your website.
Content marketing has become an integral part of law firm digital success. Adding content to your law firm website lets search engines know you are keeping things fresh and draws in new readers with compelling, timely content.
Lisa Hopkins