When it comes to writing digital content, it’s no secret that an important goal is for it to be seen by as many people as possible searching for your topic. While it may feel like Google is all that matters – and optimizing law firm content for that one search engine is challenging enough – a myriad of different factors matter when optimizing your writing for multiple search engines.
It is especially important to stand out now with the deluge of content being dispersed amidst COVID-19 and the influx of users on the web. Believe it or not, blog promotion goes way beyond hitting the publish button and sharing a link on social media.
Content marketing involves creating content in various forms – blogs, videos, and graphics – that generate interest in your law firm. Professional services consumers are savvy enough to research a business before considering it as a provider of services. Consumers are attracted to engaging content that’s relatable; and, when readers connect with your content on…
On any other seemingly normal workday, law firms use social media to connect with professional connections, existing clients, and local communities on everyday items such as offered services or practice areas, awards or accomplishments, and promoting speaking engagements, among other things. However, in light of ongoing concerns over the novel coronavirus or COVID-19, ensuring these platforms are also being utilized for crisis related communications is more paramount than ever.
When a global crisis strikes, communities experience extreme emotions like grief, chaos, and confusion, which can last days, weeks, months, or even years. Even though rationally most people know businesses can’t simply stop and pause until everyone feels better, actually seeing advertising amidst international chaos can affect people differently. So how can a professional services…
Elizabeth Flake