As social networks continue to emerge and change, so do common misconceptions about how to use them. Today we are going to cover some of the most common social media myths that could be hurting your law firm and its social media marketing efforts.
Whether you are looking to build your professional network, share your firm’s blog posts, awards, and accolades, or attract new clients, LinkedIn can be the place to do so. In order to achieve these LinkedIn objectives, however, your firm needs a plan of action. Read our tips for building a smart plan of action for your small law firm on LinkedIn.
Employees rarely stay with the same employer for their entire career anymore; and whether the law firm employee decides to leave or the firm terminates them, a law firm needs to have a plan in place for how to handle breaking digital ties with the former employee. Your first step toward making the breakup digitally…
In today’s digital-centric world, reviews are essential. We look to them to know if a new restaurant we want to try out will be worth it, if the latest smartphone really lives up to the hype, or even just to see what people are saying about the newest super hero movie franchise’s release. So while we often look to Yelp and other review-focused sources for this information, why is it many neglect to do the same for themselves professionally?
At this point, it’s clear that when it comes to social media, there are hundreds of metrics to track and analyze. At the end of the day, you still might be left confused or unsure of how much progress you have actually made. In part one and two of this series we discussed the ins and outs of both Facebook and Twitter analytics that you should actually care about. Now it’s time to cover LinkedIn analytics.
The New Year is right around the corner, and if your law firm is using social media (and it should be), now is a great time to measure your past performance and make plans for the upcoming year’s strategy. Below are a few tips on what to include in your social media checklist to ensure…
You’ve been regularly posting on your law firm’s social media channels and now you are wondering if the return on investment (ROI) is there. Social media metrics have come a long way over the years, and these days you can glean excellent insight into how your social posts are performing. But which of the countless available metrics, statistics, and data should you focus on? How do you prove whether or not your efforts are making an impact?