Houston Legal Marketing Agency

Why Endorsements and Recommendations on LinkedIn are Important

In today’s digital-centric world, reviews are essential. We look to them to know if a new restaurant we want to try out will be worth it, if the latest smartphone really lives up to the hype, or even just to see what people are saying about the newest super hero movie franchise’s release. So while we often look to Yelp and other review-focused sources for this information, why is it many neglect to do the same for themselves professionally?

LinkedIn-Posts

Social Media Metrics You Should Actually Care About, Part 3: LinkedIn

At this point, it’s clear that when it comes to social media, there are hundreds of metrics to track and analyze. At the end of the day, you still might be left confused or unsure of how much progress you have actually made. In part one and two of this series we discussed the ins and outs of both Facebook and Twitter analytics that you should actually care about. Now it’s time to cover LinkedIn analytics.

SOCIAL MEDIA METRICS YOU SHOULD ACTUALLY CARE ABOUT. PART 1: FACEBOOK

Social Media Metrics You Should Actually Care About, Part 1: Facebook

You’ve been regularly posting on your law firm’s social media channels and now you are wondering if the return on investment (ROI) is there. Social media metrics have come a long way over the years, and these days you can glean excellent insight into how your social posts are performing. But which of the countless available metrics, statistics, and data should you focus on? How do you prove whether or not your efforts are making an impact?

PUBLISHING CONTENT ON LINKEDIN

Publishing Content on LinkedIn

While some lawyers still abhor social media as a whole, even the most resistant are at least members of LinkedIn. As individual attorneys should be engaging in business-to-business marketing (B2B) as part of their business development and marketing efforts, LinkedIn is a great fit for lawyers looking to network online. LinkedIn ranks high as a B2B social media platform, and has garnered 500 million users as of 2018.

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