There is no doubt that social media automation tools make digital marketing easier. Scheduling, optimizing, and responding to social media posts all day long on multiple channels can be overwhelming; and honestly, who has time for that? While social media automation is certainly a more efficient, accommodating way of managing social media tasks, there is absolutely a right way and a wrong way to use these tools.
Every law firm has a unique identity and brand. Knowing how to properly convey this identity to your various audiences can make or break your business. These days, clients want authenticity from the businesses they work with, especially when it comes to law firms. In order to connect with your audiences (including future clients), your law firm must communicate in a clear and consistent voice across every marketing and advertising outlet.
Social media marketing for lawyers cannot be discussed without mentioning LinkedIn. Known as the “professional social network,” LinkedIn is one of the online marketing tools lawyers fear least, although it has undergone some significant changes over the past several years. In contrast to apps like Pinterest and Snapchat, lawyers are likely already using LinkedIn to some extent. And if you are on it, your colleagues are probably already on it too.
While utilizing social media platforms can make a great impact on the exposure and reputation of your law firm, managing these accounts is no small feat. Handling social media is so much more than posting the occasional update on your channels. It’s hard for any attorney to find the time needed to run a law firm’s social networks. Review the signs listed below to determine whether or not it’s time your law firm outsources its social media work.
You’ve probably asked yourself if Twitter is actually helpful for growing your business or if it’s a total waste of time. The truth is it’s only helpful for promoting your brand if you know how to use it. If your law firm decides to invest the time in using Twitter, you’ll want to get the most out of your efforts. You should strategize your social media tactics by learning how the Twitter algorithm ranks and displays tweets to users.
There is no denying the ever-growing popularity of Instagram for both personal and professional use. Because of this, law firms and other businesses are coming out of the woodwork, building out profiles, and even advertising on the social platform. Not only is it great exposure for your law firm, but Instagram is the fastest growing social network and allows for some of the greatest engagement. Who could say no to that?
Last month, Mark Zuckerberg announced a formal Facebook news feed algorithm change that heralded a massive shift in the way Facebook plans to deliver content from business Pages to individual users. The change is centered on encouraging interaction between people and lessening the impact of business Pages, going even further than the previous news feed update from 2016 – a change that precipitated a 52% decline in organic reach for publishers.