Social media is without a doubt one of the best ways to increase awareness of your law firm and the work that your lawyers do each and every day. Last month we talked about creating the perfect social media designs. Now that you’ve created your social profiles, you want to make the most of your social media efforts and continue to grow your audience. In order to do this you need to perform the occasional social media tune-up.
It’s no secret that imagery is a major component of social media marketing today. As marketing professionals, we cannot stress enough the importance of featuring visual content on your social platforms. Today we are specifically highlighting the value of clean, professional social media designs. Fortunately for you, we have a few tips and tricks up our sleeve for you to master the art of a perfect law firm social media profile.
Days before the arrival and subsequent devastation of Hurricane Harvey on Texas land, a social media frenzy launched encouraging Texas residents to prepare and stay safe during the dangerous weather. Local news outlets were tweeting articles on hurricane preparedness and weather expectations. Texans were turning to Facebook to reassure each other to stay strong and, most of all, to stay safe.
In 2009, I began my Twitter odyssey scared I would not be able to figure it out and nervous I would do something wrong and look like an idiot. I persevered with the help of some online friends and began an ongoing love affair with my favorite social media channel. Over the years, as my understanding, usage, and following on Twitter all grew, most lawyers I knew remained indifferent to social media and in particular Twitter.
You’re an expert when it comes to social media and you know all there is to know about posting and audience building on your firm’s Facebook, Twitter, and LinkedIn channels. Now what? Believe it or not, the fun doesn’t stop at those major social media platforms. The next destination in your online social adventure is one you might not expect- we’re talking about Reddit.
As I’ve written about before, Facebook’s advertising platform is growing at an exponential rate. In fact, Facebook says over 1.8 billion people use its social media platform every month. But to the social media advertising novice, Facebook’s advertising platform may appear to be a little overwhelming. In this we will discuss the different types of Facebook ads and the corresponding metrics you should pay attention to as they are running.
With millions of informational sources in the digital sphere today, the amount of available content can be overwhelming. For a law firm managing its own social media channels and blogs, sharing relevant digital content can establish the firm as an authoritative voice on specific topics – even when the firm is not creating the content itself. Finding that content, however, requires content curation.