Tag: newsletters

If your law firm wants to reach a lot of people, direct mail remains a cost-effective marketing option. Practically everyone has a mailbox, and most people check theirs daily. About 79% of consumers consider reading mail to be more convenient than going online. But going online and reading paper mail can work hand-in-hand to help boost brand awareness. For example, up to 64% of people visit a website because of direct mail they receive.

In previous posts, we’ve covered best practices in email design. Now comes the next struggle: your email blast is ready to send… but exactly when should you send it? In the ever-evolving world of marketing, it’s important to take existing best practices and continue to adapt them for your law firm. Before we dive into exact dates and times, let’s consider what we’re trying to accomplish when sending law firm marketing emails.

There is no denying that social media is an instrumental tool when it comes to marketing a business. Because of this fact, we often forget about social media’s seemingly long lost cousin, email marketing. While email marketing certainly isn’t as sexy as social media, it can be extremely useful in that it’s one of the most effective ways to directly reach your audience with a particular message, and on average has a much higher potential of actually being seen by your audience compared to social media.

Email marketing strikes many as outdated but, in fact, email marketing is still one of the best investments a law firm can make in their marketing plan. An e-newsletter can spur viral content sharing and position you as a thought-leader, attracting new clients and referral attorneys. However, a bad email newsletter can be an annoyance to your clients and contacts, and even worse, create a negative image among prospective clients and cause email providers to rate you as spam.