Zero Click

Optimizing Your Website For Zero Click Searches

Google made some of its biggest search algorithm updates ever over the last year, specifically to make online answers easier for searchers to find. New Search Engine Results Pages (SERPs) functionality like featured snippets now appear in results for more than half of all searches. These features are often referred to as zero click searches, which…

Local SEO

Structured and Unstructured Citations

If you want your law firm website to appear at the top of Google organic search results for important keywords, then local SEO should be at the top of your marketing task list. Local citations are an integral part of local SEO, because the more relevant websites that link to yours, the better your website…

Building Backlinks

Building Backlinks

Building backlinks to your law firm website is an extremely detailed process that is very time-consuming. If you are practicing law, chances are you won’t have time to undertake a meaningful analysis or to engage in outreach to acquire links. That’s where we come in – the legal marketing experts of Stacey E. Burke, P.C. handle effective link building strategies for lawyers across the country.

5 SEO MYTHS BUSTED

5 SEO Myths Busted

Search engine optimization or SEO is both complicated and always changing. Because of this, many SEO myths get disseminated that are hard to shake. From Google Analytics, Google search listings, social media, and everything in between, not everything is as cut and dry as it seems. Here are five SEO myths busted.