One of the top ways users find websites is through search engine results. Therefore, your law firm’s exact appearance in search results is incredibly important for attracting users. Luckily, webmasters can specify which information – called metadata – can both appear in search engine results. Not all metadata is created equal there are numerous rules to abide by to get the most out of your metadata.
Tag: search engine optimization
Google AdWords is one of the most popular digital advertising platforms in the world. It can help advertisers connect with potential customers all over the world. Unfortunately, many of Google AdWords advertising policies make running AdWords campaigns nearly impossible unless you know how to work with them. Below, we discuss four Google AdWords advertising policies lawyers need to know about to be successful with Google paid search advertising.
It is impossible to make informed decisions about your law firm website without data. You can’t even know if your website is performing well without meaningful data. However, not all data can be trusted. The reality is spammers are constantly trying to find ways around filters, and they must continually update filters to adapt to changes. There are five Google Analytics filters that need to be put in place to ensure your website data is accurate.
As search engine algorithms are continually updated, optimizing your website can become challenging. While there are several best practices that can help you build a foundation for optimizing your website, one of the most under-utilized SEO tools for law firms is Yelp. Yelp is an online directory where users can leave reviews directly on a listing. A Yelp listing is beneficial in many different ways for SEO.
Search engine optimization (SEO) is a marathon, not a sprint. Determining what works and what doesn’t can be difficult, and search engines like Google are constantly tweaking their search algorithms, which changes the way search works. To stay ahead of competitors, law firms need to keep their fingers on pulse of the latest SEO trends, but this can often be difficult with limited time and limited resources.
Running a successfully AdWords campaign is a not a “set it and forget it” endeavor. For law firms looking to increase new leads as quickly as possible, digital advertising campaigns using tools like Google AdWords are a popular choice. Campaigns can be set up very quickly and can target users based on specific search queries. Many law firms are eager to dive into a Google AdWords campaign, but there are a few basics to understand before starting.
Users increasingly find businesses to use and products to buy via search engines online. Thus, spending on digital marketing only continues to increase. A question has arisen as to whether the marketing world will soon do away with traditional tactics and let digital strategies take over. Can a law firm reach a happy medium working with both traditional and digital marketing strategies cohesively?