Running a successfully AdWords campaign is a not a “set it and forget it” endeavor. For law firms looking to increase new leads as quickly as possible, digital advertising campaigns using tools like Google AdWords are a popular choice. Campaigns can be set up very quickly and can target users based on specific search queries. Many law firms are eager to dive into a Google AdWords campaign, but there are a few basics to understand before starting.
Tag: search engine optimization
Users increasingly find businesses to use and products to buy via search engines online. Thus, spending on digital marketing only continues to increase. A question has arisen as to whether the marketing world will soon do away with traditional tactics and let digital strategies take over. Can a law firm reach a happy medium working with both traditional and digital marketing strategies cohesively?
Google has no shortage of tools website owners can use to understand and improve website performance. From complex reporting in Google Analytics to search engine optimization in Google Webmaster Tools, instituting the best practices to manage your website’s performance metrics can be time consuming and frankly, confusing. However, there is one simple Google feature that all law firms should be using: Google Tag Manager.
If you were getting comfortable with your law firm’s SEO strategy, 2017 is going to throw you a few curve balls. While search is an ever-changing phenomenon, there are set to be some big changes throughout the next year. To stay ahead of competitors, law firms will need to quickly adapt and implement new strategies to work with search engines and not against them. Here are five ways search is changing in 2017: