Content marketing has become an integral part of law firm digital success. Adding content to your law firm website lets search engines know you are keeping things fresh and draws in new readers with compelling, timely content.
Somewhere in the three to ten days after we launch a new website for a client, I am invariably asked, “So when we will start ranking on page one of search results?” There seems to be a common misconception that a brand new website will immediately get noticed by Google and start appearing on the very first page of search results.
Whether you are in the marketing industry or not, you have probably heard the phrase “Search Engine Optimization” or “SEO,” but you might not know what it really means. Even experienced marketers find it difficult to explain exactly how it works. To understand SEO, you have to learn how search engines like Google determine search results.
Local SEO is what it sounds like – optimizing a website for searches related to the geographic location in which you practice law. Almost all people searching for local services do so online these days. And, if someone is searching for a local lawyer, you don’t even have a chance to compete for their business if you do not optimize your website for local search.
On every lawyer listserv I belong to, in every marketing group I attend, on almost every phone call I have with a potential law firm client, I am asked the same thing – can you do my SEO or have you heard of so-and-so random SEO provider? I wonder if people even really know what SEO means beyond the tantalizing “appearing ‘page one’ on Google.”
I speak to lawyers I know and lawyers that cold call me for advice almost every single day. Here are the five most common questions I receive about legal marketing.
Recently, Google’s Matt Cutts published a new video for avid search engine fanatics, this time concerning backlinks and how their value may or may not have changed due to Google’s more recent algorithm updates. Cutts, Google’s head of webspam reaffirmed the importance of backlinks.