Building backlinks to your law firm website is an extremely detailed process that is very time-consuming. If you are practicing law, chances are you won’t have time to undertake a meaningful analysis or to engage in outreach to acquire links. That’s where we come in – the legal marketing experts of Stacey E. Burke, P.C. handle effective link building strategies for lawyers across the country.
As we cope with the loss of our old friend Google Plus, we can now say hello to a new(ish) and improved way for your business to share news: Google Posts.
To help your website show up in search results, you can undertake a number of search engine optimization strategies, but a great place to start is to list your website on numerous online directories. This can include lawyer directories like Avvo, Google My Business, social media platforms, the Yellow Pages online, and many more. If you’re ready to start listing your law firm, that’s great, but don’t forget these three online law firm listings that you likely haven’t thought of.
There’s one thing the law firm marketing experts at Stacey E. Burke, P.C. are always asking clients to provide, but we almost never receive: case results and/or representative matters. Case results should be present on every law firm website because they provide significant value. Unfortunately, since we can’t read minds, we have to rely on our clients to provide us with this information. Any lawyer that has successfully handled or assisted in any type of legal matter has case results, and they should absolutely be on your website. Here’s why.
The challenging thing about Search Engine Optimization (SEO) is that Google and other search engines are constantly updating their search algorithms. What is considered “quality” and “relevant” changes frequently. While Google makes a few minor algorithm updates daily, every now and then Google rolls out a much more comprehensive update.
Getting your law firm to have a sustainable position online may take months, if not years. A regular audit of your digital assets can be invaluable for gauging your online potential and room for improvement, as well as to identify any missed opportunities.
It’s rare that Google algorithm updates ever directly impacts the legal industry. Luckily (or unluckily depending on your outlook), a Google algorithm update that began on August 1st takes direct aim at law firm websites. In the first month of August, law firms may have seen their organic website traffic fall off a cliff or skyrocket exponentially. Unfortunately, unless you are actively engaged in a very comprehensive SEO strategy, you probably suffered a loss.