The New Year is right around the corner, and if your law firm is using social media (and it should be), now is a great time to measure your past performance and make plans for the upcoming year’s strategy. Below are a few tips on what to include in your social media checklist to ensure…
Tag: Social Media Advertising
Politics: a topic so controversial it’s become its own third rail. Social media is awash with political posts nowadays. And with mid-term elections just around the corner, it seems politics is inescapable. So how should a law firm navigate social media and politics? Is there danger in mixing the two for your business and digital reputation? The answer is unequivocally yes, as demonstrated over the weekend by a restaurant in Houston, Texas.
Facebook’s advertising platform dates back to the first introduction of Facebook in 2004, undergoing significant changes over the years to become the powerhouse advertising platform it has become today. Facebook generates a staggering 98% of its global revenue from its advertising platform alone – an estimated $40 billion in 2017. Facebook shows no signs of slowing down its investment in offering paid advertising options.
Every law firm has a unique identity and brand. Knowing how to properly convey this identity to your various audiences can make or break your business. These days, clients want authenticity from the businesses they work with, especially when it comes to law firms. In order to connect with your audiences (including future clients), your law firm must communicate in a clear and consistent voice across every marketing and advertising outlet.
Last month, Mark Zuckerberg announced a formal Facebook news feed algorithm change that heralded a massive shift in the way Facebook plans to deliver content from business Pages to individual users. The change is centered on encouraging interaction between people and lessening the impact of business Pages, going even further than the previous news feed update from 2016 – a change that precipitated a 52% decline in organic reach for publishers.
Social media is without a doubt one of the best ways to increase awareness of your law firm and the work that your lawyers do each and every day. Last month we talked about creating the perfect social media designs. Now that you’ve created your social profiles, you want to make the most of your social media efforts and continue to grow your audience. In order to do this you need to perform the occasional social media tune-up.
It’s no secret that imagery is a major component of social media marketing today. As marketing professionals, we cannot stress enough the importance of featuring visual content on your social platforms. Today we are specifically highlighting the value of clean, professional social media designs. Fortunately for you, we have a few tips and tricks up our sleeve for you to master the art of a perfect law firm social media profile.