Today we are sharing a few things not to do on your company Facebook page, which should ultimately help your page flourish with the best of them.
Tag: Social Media Advertising
As digital marketing progresses, your strategy must evolve with it, which is why we are suggesting your law firm gets started on Instagram.
There is always more to be done when it comes to optimizing your firm’s digital assets. With any marketing strategy, you must determine your priorities and figure out how to get the most out of your existing properties. Along those lines, next on your strategy list should be SEO’s little sister: social media optimization (SMO).
The New Year is right around the corner, and if your law firm is using social media (and it should be), now is a great time to measure your past performance and make plans for the upcoming year’s strategy. Below are a few tips on what to include in your social media checklist to ensure…
Politics: a topic so controversial it’s become its own third rail. Social media is awash with political posts nowadays. And with mid-term elections just around the corner, it seems politics is inescapable. So how should a law firm navigate social media and politics? Is there danger in mixing the two for your business and digital reputation? The answer is unequivocally yes, as demonstrated over the weekend by a restaurant in Houston, Texas.
Facebook’s advertising platform dates back to the first introduction of Facebook in 2004, undergoing significant changes over the years to become the powerhouse advertising platform it has become today. Facebook generates a staggering 98% of its global revenue from its advertising platform alone – an estimated $40 billion in 2017. Facebook shows no signs of slowing down its investment in offering paid advertising options.
Every law firm has a unique identity and brand. Knowing how to properly convey this identity to your various audiences can make or break your business. These days, clients want authenticity from the businesses they work with, especially when it comes to law firms. In order to connect with your audiences (including future clients), your law firm must communicate in a clear and consistent voice across every marketing and advertising outlet.