SOCIAL MEDIA, POLITICS, AND PROTECTING YOUR DIGITAL REPUTATION

Social Media, Politics, and Protecting Your Digital Reputation

Politics: a topic so controversial it’s become its own third rail. Social media is awash with political posts nowadays. And with mid-term elections just around the corner, it seems politics is inescapable. So how should a law firm navigate social media and politics? Is there danger in mixing the two for your business and digital reputation? The answer is unequivocally yes, as demonstrated over the weekend by a restaurant in Houston, Texas.

FACEBOOK ADVERTISING IS CHANGING. HERE’S WHAT YOU NEED TO KNOW.

Facebook Advertising is Changing. Here’s What You Need to Know.

Facebook’s advertising platform dates back to the first introduction of Facebook in 2004, undergoing significant changes over the years to become the powerhouse advertising platform it has become today. Facebook generates a staggering 98% of its global revenue from its advertising platform alone – an estimated $40 billion in 2017. Facebook shows no signs of slowing down its investment in offering paid advertising options.

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Finding Your Law Firm’s Social Media Voice

Every law firm has a unique identity and brand. Knowing how to properly convey this identity to your various audiences can make or break your business. These days, clients want authenticity from the businesses they work with, especially when it comes to law firms. In order to connect with your audiences (including future clients), your law firm must communicate in a clear and consistent voice across every marketing and advertising outlet.

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