As digital marketing progresses, your strategy must evolve with it, which is why we are suggesting your law firm gets started on Instagram.
Tag: Social Media Advertising
Use Facebook Advertising To Boost Page Reach
Facebook advertising lingo has evolved over the years, but many (including me) who have been using it since the beginning still use the outdated phrasing: “promoted post” or “boosted post.” While you can boost a post by clicking the “boost post” button that appears on every Page post, that type of “boost” doesn’t provide the level of sophistication available in Facebook Ads Manager.
How To Advertise On LinkedIn
LinkedIn is by far the most popular social media platform for both law firms and individual lawyers. While its advertising capabilities are not as robust as Facebook’s, over the years more and more features have been added, including better tracking mechanisms and additional targeting parameters. In 2019, 30% of Am200 law firms utilized LinkedIn ads…
How To Engage With An Audience In Crisis
With nearly all public gatherings canceled and many of us staying indoors, more and more of us are increasing our online usage, including watching videos on YouTube and connecting with friends on social media channels like Facebook and Instagram. The Internet has seen incredible, sudden growth in traffic during the COVID-19 pandemic – including total…
3 Best Practices for Your Law Firm Holiday Social Campaign
Devoting time to connect with a local organization that lines up with your firm’s practice areas or passions is a great way to end the year, especially when done right.
How Changes to Facebook’s Political Advertising Policy Affects Law Firms
Since Facebook updated its algorithm at the beginning of 2018, Pages have continued to see a steady decline in organic reach. The rate of organic reach dropped 34% after the update, and that was after a prior 20% decline in 2017. We’ve discussed the need to spend more on Facebook ads in light of these…
7 Social Media Myths That Might Be Hurting Your Law Firm
As social networks continue to emerge and change, so do common misconceptions about how to use them. Today we are going to cover some of the most common social media myths that could be hurting your law firm and its social media marketing efforts.