Days before the arrival and subsequent devastation of Hurricane Harvey on Texas land, a social media frenzy launched encouraging Texas residents to prepare and stay safe during the dangerous weather. Local news outlets were tweeting articles on hurricane preparedness and weather expectations. Texans were turning to Facebook to reassure each other to stay strong and, most of all, to stay safe.
Tag: Social Media Advertising
Email and social media marketing are two of the most established and effective digital marketing tactics used today. With such a strong inflation in social media use these days, people often question whether email marketing is still even relevant. While it’s true that 83% of marketers agree that social media is important for businesses, email marketing is still a very active player in the marketing game.
In 2009, I began my Twitter odyssey scared I would not be able to figure it out and nervous I would do something wrong and look like an idiot. I persevered with the help of some online friends and began an ongoing love affair with my favorite social media channel. Over the years, as my understanding, usage, and following on Twitter all grew, most lawyers I knew remained indifferent to social media and in particular Twitter.
You’re an expert when it comes to social media and you know all there is to know about posting and audience building on your firm’s Facebook, Twitter, and LinkedIn channels. Now what? Believe it or not, the fun doesn’t stop at those major social media platforms. The next destination in your online social adventure is one you might not expect- we’re talking about Reddit.
As I’ve written about before, Facebook’s advertising platform is growing at an exponential rate. In fact, Facebook says over 1.8 billion people use its social media platform every month. But to the social media advertising novice, Facebook’s advertising platform may appear to be a little overwhelming. In this we will discuss the different types of Facebook ads and the corresponding metrics you should pay attention to as they are running.
Often times one of the highest requests we get as marketing managers is “How do I drive more traffic to my website?” We know that for business owners, an important goal is to always drive new clients to your website. While we can easily list about 50 ways to do this, we’ll start with four for now. Below is a short list of simple ways you can drive traffic to your site.
Most law firms utilize pay-per-click advertising through Google AdWords to target potential clients but have yet to jump onto social media advertising. While once thought of as “free marketing tools,” Facebook, Twitter, Google+, and LinkedIn have evolved over the last few years into stellar advertising engines.