There is always more to be done when it comes to optimizing your firm’s digital assets. With any marketing strategy, you must determine your priorities and figure out how to get the most out of your existing properties. Along those lines, next on your strategy list should be SEO’s little sister: social media optimization (SMO).
Tag: Social Media Marketing
Lawyers often bemoan the increased use of social media to me. Some lawyers are bold enough to tell me how “social media isn’t really a lasting marketing tool,” and it is “a waste of time” and a “youthful trend.” I tend to disagree. I have made some of the most important professional relationships of my life through social media.