LinkedIn is by far the most popular social media platform for both law firms and individual lawyers. While its advertising capabilities are not as robust as Facebook’s, over the years more and more features have been added, including better tracking mechanisms and additional targeting parameters. In 2019, 30% of Am200 law firms utilized LinkedIn ads…
Tag: Social Media
Social Media Etiquette for Law Firms: 15 Simple Do’s and Don’ts
In order to maximize the potential of your social media platforms and effectively reach your audience, follow our tips for the major do’s and don’ts when it comes to social media etiquette for law firms.
How We Are Using the Internet Differently During COVID-19
We are almost halfway through 2020, and the year has already seen massive changes in the way we are interacting with each other. As large scale stay-at-home and work-from-orders swept the nation due to COVID-19, the effects of social distancing and physically isolating created ripples across the digital world. From determining how to engage with…
Blog Post Checklist: Steps To Ensure Law Firm Blogs Reach Their Audience
It is especially important to stand out now with the deluge of content being dispersed amidst COVID-19 and the influx of users on the web. Believe it or not, blog promotion goes way beyond hitting the publish button and sharing a link on social media.
How To Engage With An Audience In Crisis
With nearly all public gatherings canceled and many of us staying indoors, more and more of us are increasing our online usage, including watching videos on YouTube and connecting with friends on social media channels like Facebook and Instagram. The Internet has seen incredible, sudden growth in traffic during the COVID-19 pandemic – including total…
How Law Firms Can Use Social Media for Crisis Communications
On any other seemingly normal workday, law firms use social media to connect with professional connections, existing clients, and local communities on everyday items such as offered services or practice areas, awards or accomplishments, and promoting speaking engagements, among other things. However, in light of ongoing concerns over the novel coronavirus or COVID-19, ensuring these platforms are also being utilized for crisis related communications is more paramount than ever.
Working Remotely: Tips For Social Media Marketers
Working through these turbulent times can be challenging for sure, but if you approach it the right way, the transition can be fairly seamless. Read our tips to learn how to smoothly and successfully tackle your social media marketing responsibilities while working remotely.