As we gear up for the end of the decade and enter into 2020, it’s important to reflect on how to improve our advertising efforts. Digital marketing, in particular, has many different facets, with video marketing being one of them. Contrary to what some believe, video marketing can work for law firms of all shapes and sizes. From solo practices to massive international law firms—let’s take a look at how video marketing will change in the new year and how your law firm can best utilize it.
Tag: video marketing
We all know by now that video content is taking over the world; and, since social media is not slowing down anytime soon either, combining the two is how you make it work in the digital marketing realm.
Video content is popping up everywhere in the digital world these days. Despite its popularity, there is a common misconception that simply uploading a video to YouTube or Facebook is that’s all that is needed; however, that is not the case. You may not realize it, but optimization is crucial to the success of your…
When it comes to video marketing, most of us think of the short video clips we’ve seen on Facebook that are anywhere from 30 seconds to two minutes long. This comes from the notion that because we have supposed short attention spans the videos we create and post should be kept short in order to encourage more engagement and gain views. This might’ve been the case not long ago, research is showing an increasing trend of longer form video content.
Video has made a big splash in the world of digital marketing over the past few years. According to HubSpot, 72 percent of people would rather watch a video to learn about a product or service than read text and 97 percent of marketers also found video helped increase user understanding of products or services. It’s important to know the ins and outs of these tools in order to better understand how they can play into your marketing efforts.
Let’s face it- live video is too big to ignore anymore. These days it is an undeniable and crucial component of any digital marketing plan. Streaming video is not only a means of entertaining people, but it’s a great way to stand out as a business (yes, even a law firm). After all, viewers spend three times more time viewing a video when it’s live rather than prerecorded. If your law firm isn’t already streaming live video, it’s time.
Social proof is the positive influence of “everybody’s doing it” – when the actions and opinions of others affect your choices and actions. If we see others engaging in certain behavior online, we are more inclined to believe those actions are worthwhile. It’s what prospects, clients, and referral sources use to confirm your law firm is a legitimate entity and the right fit for their needs.