Coronavirus Pandemic

How To Engage With An Audience In Crisis

With nearly all public gatherings canceled and many of us staying indoors, more and more of us are increasing our online usage, including watching videos on YouTube and connecting with friends on social media channels like Facebook and Instagram. The Internet has seen incredible, sudden growth in traffic during the COVID-19 pandemic – including total…

Digital Marketing Spring Cleaning During Quarantine

Digital Marketing Spring Cleaning During Quarantine

There is nothing like a quarantine to force us into cleaning and organizing. Like most people who now find themselves working from home, you may be reviewing a lengthy home improvement task list you keep tucked away for rainy days. As social distancing and shelter-in-place orders proliferate across the nation, you can also take advantage…

Houston Legal Marketing

How SEO Content Can Benefit Your Law Firm

When it comes to creating content for a web page or blog entry, it’s easy to assume the process simply entails writing and publishing the content. Most website content is written with an eye toward search engine optimization (SEO), in order to help a site rank higher in search engine results and thus be seen by more potential clients. Writing content designed to rank in different search engines can be incredibly beneficial for any law practice.