If your law firm’s website isn’t converting visitors into leads, it’s time to investigate why. This article includes seven things that could be impacting your law firm website’s conversion rates, and how you should address them.
Tag: Website Design
Is your law firm contemplating a new website this year? Building a new website or redesigning an existing one can vary widely in price depending on a variety of factors. Find out more here.
A law firm’s website is its most important digital asset, and now more than ever serves as the initial point of contact for many potential new clients and referral sources. With the ever-evolving landscape of digital trends, search engine algorithm changes, and mobile vs. desktop metrics, ensuring your website stays up-to-date can be a time-consuming process. Below are often overlooked tips but essential to digital marketing success.
Website design trends come and go as technology evolves over the years. Some trends have a natural death as better options become available, such as Adobe Flash. Some seem like a good idea because they are easy, like widgets. And some are complete mysteries, like the rise in hamburger menus for desktop website design. All three of these trends need to end with 2017, and here’s why:
A website is the most valuable piece of digital real estate a law firm can own. A website serves as a digital storefront or office that greets potential clients. However, just getting users to walk up to the window or even through the digital door is only half of the battle. Law firm websites need to be properly designed and contain optimized content in order to entice users to contact your law firm. If you are receiving very few leads from your website, you’re going to need to make some changes if you want to turn your website into a user converting machine.
Last year was a big year in terms of development updates and changes for websites, especially with the launch of Google’s new Accelerated Mobile Pages platform and Facebook’s Instant Articles. Mobile traffic continued to climb, as did mobile advertising – with predictions that by 2019, mobile advertising will represent 72% of all US digital ad spending.
Content marketing has become an integral part of law firm digital success. Adding content to your law firm website lets search engines know you are keeping things fresh and draws in new readers with compelling, timely content.