search engine optimization for attorneys

Three Mistakes to Avoid on Your Law Firm’s Website

A law firm’s website is its most important digital asset, and now more than ever serves as the initial point of contact for many potential new clients and referral sources. With the ever-evolving landscape of digital trends, search engine algorithm changes, and mobile vs. desktop metrics, ensuring your website stays up-to-date can be a time-consuming process. Below are often overlooked tips but essential to digital marketing success.

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Did You Notice Your Live Chat Change This Past Month?

A small popup box generates after a user visits a website, offering visitors the option to live chat. Live chat is incredibly helpful for law firms, and the intake questions the chat service will ask can be specified beforehand so law firms receive the exact information they need using the live chat functionality. However, you may have noticed a change to your website’s live chat last month and you might be concerned about it.

OUT WITH THE OLD AND IN WITH THE NEW: WEBSITE TRENDS THAT NEED TO END AND FIVE NEW TRENDS FOR 2018

Out With The Old and In With The New: Website Trends That Need to End and Five New Trends for 2018

Website design trends come and go as technology evolves over the years. Some trends have a natural death as better options become available, such as Adobe Flash. Some seem like a good idea because they are easy, like widgets. And some are complete mysteries, like the rise in hamburger menus for desktop website design. All three of these trends need to end with 2017, and here’s why:

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Digital Marketing Is Not Just For Plaintiffs’ Lawyers Anymore

It seems like only a few years ago that the only lawyers who dared to advertise online, showcasing their case results, awards, certifications, honors, and other such selling points were members of the plaintiffs’ bar. While lawyers seeking to help victims of negligence fought hard to get the right to advertise in a meaningful way to potential clients that might otherwise not find them, lawyers in many other practice areas maintained their disdain for advertising their wares by limiting themselves to boring corporate websites or by not having websites at all.

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