Domain Names

Should Law Firms Own and Use Multiple Domain Names?

Many lawyers (myself included) have purchased a variety of domain names over the years. Some lawyers or firms want to own every available URL they can find associated with their niche and/or every variation of the firm name, while others felt the dot law domains would be crucial to legal marketing survival. Many are under…

Coronavirus Pandemic

How To Engage With An Audience In Crisis

With nearly all public gatherings canceled and many of us staying indoors, more and more of us are increasing our online usage, including watching videos on YouTube and connecting with friends on social media channels like Facebook and Instagram. The Internet has seen incredible, sudden growth in traffic during the COVID-19 pandemic – including total…

Houston Legal Marketing

How SEO Content Can Benefit Your Law Firm

When it comes to creating content for a web page or blog entry, it’s easy to assume the process simply entails writing and publishing the content. Most website content is written with an eye toward search engine optimization (SEO), in order to help a site rank higher in search engine results and thus be seen by more potential clients. Writing content designed to rank in different search engines can be incredibly beneficial for any law practice.

Houston Law Firm Digital Marketing

What Google’s Latest Updates Mean for Your Law Firm’s Website

When it comes to search engines like Google, algorithm updates can occur at virtually any moment. These updates can affect how websites are ranked in organic search results. Recently, the massively popular search engine announced it would be rolling out its latest round of changes early this year. Read below to learn more about how these updates can affect your law firm website and its Google rankings.