For most attorneys thinking about social media marketing, the task of starting a YouTube channel for their law firm isn’t often top of mind. Oftentimes we think of YouTube as being reserved for younger generations to watch everything from makeup tutorials to cooking videos and everything in between. With that being said however, YouTube’s platform is actually a great place to market your law firm and its service offerings. It is actually the second-largest search engine after Google, with 1.9 billion monthly active users. Here are a few tips and tricks your firm can use to successfully run a branded law firm YouTube channel.
Social media is without a doubt one of the best ways to increase awareness of your law firm and the work that your lawyers do each and every day. Last month we talked about creating the perfect social media designs. Now that you’ve created your social profiles, you want to make the most of your social media efforts and continue to grow your audience. In order to do this you need to perform the occasional social media tune-up.
Days before the arrival and subsequent devastation of Hurricane Harvey on Texas land, a social media frenzy launched encouraging Texas residents to prepare and stay safe during the dangerous weather. Local news outlets were tweeting articles on hurricane preparedness and weather expectations. Texans were turning to Facebook to reassure each other to stay strong and, most of all, to stay safe.