It is incredibly important for potential clients to be able to find your law firm online. Many of them will perform a search in Google or another search engine, and if you don’t show up in the search results, you won’t be found. To help your website show up in search results, you can undertake a number of search engine optimization strategies, but a great place to start is to list your website on numerous online directories. This can include lawyer directories like Avvo, Google My Business, social media platforms, the Yellow Pages online, and many more. If you’re ready to start listing your law firm, that’s great, but don’t forget these three online law firm listings that you likely haven’t thought of.
- Yelp – Yelp was originally created to serve as a directory and review website for restaurants, so many law firms don’t give it much thought. Today, Yelp has expanded its ratings and review site to include businesses of all kinds. The benefits of claiming and building out your Yelp listing are twofold. First, some potential clients will use Yelp to look for legal help or will check out your Yelp reviews to determine if your current and past clients are satisfied with your work. Second, having a Yelp listing serves as another verification point with Google and other search engines. This can help improve the overall SEO value of your website and improve your search engine rankings.
- Glassdoor – Glassdoor is a popular job listing website; and, if you’re wondering why on earth I listed it here, I hear you. However, many types of online listings are valuable to Google and other search engines. The more credible websites where your law firm can be found on online, the better. For added effect, you can not only claim and build out your law firm’s Glassdoor profile, but you can also ask past and former employees to leave reviews. If you are thinking of hiring, list your job opening on Glassdoor in addition to any other job listing websites to increase the SEO value you obtain from Glassdoor.
- Medium – Medium is an online publishing platform. While you can’t complete a law firm profile on Medium, you can create profiles for individual attorneys. As a publishing platform, Medium will only provide value if you publish useful and helpful content. This might seem like a daunting task, but an 800-word article every quarter is more than enough for your law firm to benefit from its lawyers publishing content on Medium. In addition to serving as an independent, third party verification point for your law firm like Yelp and Glassdoor, Medium can also help establish authority and thought leadership for your individual attorneys.
Building Out Online Listings and Citations Is A Lot Of Work
If you enthusiastically start to build out your law firm’s listings only to quickly realize it involves way more work than you anticipated, you are far from the first person to feel that way. Building out listings is hard, time consuming work. If you need help claiming, building out, and optimizing your law firm’s online listings, the legal digital marketing experts at Stacey E. Burke, P.C. can help. We can meticulously build out all of the important listings your law firm needs to improve search engine optimization and generate new leads. Contact us today for a free consultation to discuss how we can help.