Domain authority is a score developed to analyze how likely your website is to rank on SERPs – or search engine result pages. While a website’s domain authority analysis includes a variety of metrics and variables just like Google’s algorithm does, it focuses heavily on the number of referring domains (also commonly called backlinks) for a given website.
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Improving Your Law Firm Website Speed
With the migration to online services, it is now more important than ever to fix your site and page speed. Internet users are less tolerant of slow websites, and if your law firm site is not fast enough, it will lead to decreased exposure in search results and less engagement with visitors. Optimizing your website for speed can be tricky if you are not familiar with coding.
How to Get Better Law Firm Reviews on Google
When it comes to promoting your law firm and its services, it’s important to consider the firm’s overall reputation. While you may think your opinion of the firm’s work is all the general public needs to know, the opinions of your clients actually carry much more weight. Because of this, having multiple quality client Google reviews of your firm’s work is incredibly important. Learning the processes to take to get better and more valuable client reviews on Google can help take the digital reputation of your firm to new heights (and correspondingly increase its appearance in search results).
3 Simple Tips For Better Community Management
One particularly crucial component of social media marketing that can set you apart from other law firm business pages is streamlined and consistent community management.
Legal Marketing in the Fourth Quarter
Now that we, as an industry, have made our way through three-fourths of an historical year, what should we do with the three months we have left? What should a law firm do between now and the end of the year?
How to Make a Phone Number Click-to-Call
By now, most lawyers know it’s important to have a website that performs well on mobile devices. Mobile traffic accounts for a large percentage of website traffic, and Google has largely transitioned to “mobile-first” indexing of websites. Having a responsively designed website is only part of what your law firm needs to succeed with mobile…
Five Reasons Every Law Firm Website Should Incorporate FAQs
The best practices for law firm website design and copywriting continue to change in response to consumer behavior – and nothing has shifted that behavior as dramatically as the COVID-19 pandemic. Now, users are searching for answers to questions way more frequently than ever before. Proving the answers to searchers’ questions in your website content will help your site rank higher in search engine results pages (SERPs), including potentially scoring a spot in the coveted rich results.