While many aspects of virtual events remain similar to in-person ones, there are important differences for which to plan. Understanding how to properly prepare your law firm for a virtual legal event will make the entire process run more smoothly.
Blog
5 Simple Steps To Optimize Your Google My Business Listing
Despite the prevalence of Google searches and the many perks of having a robust online presence, many businesses – including law firms – fail to utilize the extremely important and free tool that is Google My Business.
Use Facebook Advertising To Boost Page Reach
Facebook advertising lingo has evolved over the years, but many (including me) who have been using it since the beginning still use the outdated phrasing: “promoted post” or “boosted post.” While you can boost a post by clicking the “boost post” button that appears on every Page post, that type of “boost” doesn’t provide the level of sophistication available in Facebook Ads Manager.
The One Thing Your Law Firm Website Needs But is Probably Missing: Structured Data
No matter how advanced the technology is, at the end of the day, Google is still just an algorithm. It works diligently to understand the content of your website, but it simply doesn’t have the ability to read and comprehend words the same way a human does. Not to fear, however, as there are methods…
Six Reasons To Translate Your Law Firm Website
Is it enough to only offer your web copy in English? There are six top reasons why you should translate your law firm website.
How to Create An Effective Case Study for Your Law Firm
When it comes to marketing your law firm, a quality case study can be an effective way to showcase the abilities of your attorneys both in and out of the courtroom. Though creating them can take time, there are many different ways to build a compelling case study for your firm. Utilizing best practices for curating an effective case study can help your firm gain quality leads and increase its digital reach, while also visually exhibiting the successes of the firm in a fascinating way – beyond just listing a long line of representative matters or case results.
How to use hashtags: A guide for law firms on social media
There are numerous tools out there to help promote your law firm on social media. Perhaps one of the most powerful and effective tools being used today is the hashtag.