Law Firm Branding

Brand recognition in your industry drives increased new business. If your law firm is branded appropriately, your peers will know you’re your practice areas are, and what you are best at. How your firm presents itself to the law firm community, and to the public, affect its status and ability to retain business. Brand awareness is not only important for potential clients; it is also crucial to maintaining the respect of your peers and your prominence in relevant professional organizations, including industry rankings.

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Stacey E. Burke, P.C. firmly believes that your law firm’s identity and branding communicate much more about your business than you might realize. The colors chosen, an individualized logo, and other design elements can convey the firm’s culture, representing not only each partner and lawyer, but also your firm’s persona in the legal world and beyond.

The experienced marketing team at Stacey E. Burke, P.C. works to provide each law firm with up-to-date branding essentials, not only for well-established firms, but also for new entities and solo practitioners.

Why Logos Are Essential

The process starts with designing and formalizing the firm’s logo. Logos are an essential part of law firm’s business identity and branding efforts as they are often displayed at the firm, on its website and social channels, as well as stationary and other paper collateral. The pantone colors used during the logo creation process set the color palette for all related marketing items. The logo image communicates not only who you are but also what services you provide.

A well-designed logo conveys that your law firm is reputable and can make your business stand out from the pack, distinguishing it from the myriad of similar firms. Logo creation is just the beginning however, as many other branding materials follow, including business cards, letterhead, social media designs, and more.

Keep Everything Consistent

Once your firm has decided upon the logo that represents your firm and its ideals best, it is imperative to ensure the logo design is represented consistently across all firm-branded materials. Having consistent branding ensures the firm puts its best foot forward and is more easily recognizable by the public.

Put Your Best Face Forward

While logo design and brand consistency are two very important law firm branding components, ensuring the firm displays up-to-date, high-resolution photos of its team is a close second. High resolution, professional photographic imagery of the firm’s lawyers is a crucial verification point for most professional contacts, not to mention new clients. If you are advertising your firm with photos or headshots you haven’t updated within the past five to ten years, then don’t be surprised when new clients don’t recognize you.

The professionals at Stacey E. Burke, P.C. have extensive knowledge of law firm photography and headshots and understand how to showcase each member of your team. By snapping a few clean, current, and professional shots and displaying them on your website, social channels, directory listings, and other marketing materials, the firm can help avoid confusion.

STACEY E. BURKE, P.C. LAW FIRM BRAND IDENTITY STARTER PACKAGE:

  • Law firm logo
  • Business cards
  • E-mail signatures
  • Letterhead
  • Envelopes

COLLATERAL MARKETING ITEMS

A law firm’s logo and branding can and should also be used to create other promotional and useful items, such as coffee mugs, notepads, pens, magnets, calendars, law firm banners, and more.  Stacey E. Burke, P.C. created innovative and memorable branded marketing materials for law firms to help cement their market position beyond the basic letterhead and business cards.

LEARN MORE

To get help with branding a new law firm or redefining and updating an existing law firm brand, or to learn more about working with Stacey E. Burke, P.C., please contact us at info@staceyeburke.com, complete the contact form on our website, or call us at (713) 714-8446.

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