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Social Media for Lawyers: Facebook 101, Setting Up a Law Firm Facebook Page

This post is the first in a series by Stacey Burke on how lawyers can use Facebook in their business development and online marketing efforts. Facebook is the largest online social network, boasting 1.11 billion users. Over half of the United States is on Facebook, with 52.9% of Americans using the social network. In addition to millions of Americans having their own Facebook accounts, and looking at the network often, this social media channel generates 4.5 billion “likes” (or... [MORE]

Social Media for Lawyers: How and When to Share on Facebook

This post is the second in a series by Stacey Burke on how lawyers can use Facebook in their business development and online marketing efforts. Facebook Post Types  A company can use a variety of Facebook post types to achieve interaction and to reach out to new followers. Some common post types to drum up engagement are conversation starters formed as questions or fill in the blanks and photos or other graphic image content. Posing questions on Facebook increases engagement by... [MORE]

Speaking on Social Media for Law Firms at the 18th Annual Insurance Law Institute

On Thursday and Friday, November 7-8, 2013, the University of Texas School of Law and The Insurance Law Section of the State Bar of Texas hosted their 18th Annual Insurance Law Institute in Houston, Texas. The annual continuing legal education event showcased thoughts from the judiciary, mediators, practitioners, vendors, and other businesspeople. I was invited to speak on the second day about social media during the breakout sessions. Ten highlights from my PowerPoint presentation... [MORE]

Business-to-Business Social Media Marketing

I have been an active Twitter user since early 2009. I have watched various industries’ Twitter use evolve over the past five years, especially lawyers. While many lawyers and law firms still erroneously use Twitter solely as a means to auto-feed out their blog content for increased SEO, many are beginning to use social media more strategically. A law firm social media strategy will differ depending upon whether the firm is primarily engaged in B2B or B2C marketing. What? B2B... [MORE]

Five Types of Posts for Your Law Firm Facebook Page

Your Facebook business page is a true digital point of contact for your law firm. Not only is it an avenue for clients and referral sources to reach you, but it also facilitates easy engage with them and their networks. Posting on social channels consistently can get tedious, and you may fall into a rut, unable to come up with new content. In this post, I reveal five of the most successful (and easy) Facebook posts for your law firm’s Page.  FACEBOOK POST #1 – IMAGES When you are... [MORE]

Legal Marketing: Lawyers’ Five Most Common Questions

What is SEO and do you do that? I speak to lawyers I know and lawyers that cold call me for advice almost every single day. Over 75% of them ask me about SEO without the faintest idea of what it means or if it even truly matters, but are still prepared to spend money on it because they “heard” they need it – and they do. SEO is search engine optimization.  The long and short of it is this: search engine optimization means that search engines like Google, Yahoo, and Bing are better... [MORE]

8 Reasons Your Law Firm Should NOT Be On Facebook

1)   Your website sucks Think of your website like a digital Mothership. Everything else you do online and offline directs people there. Facebook is neither your website nor your web presence. Facebook is where your law firm can share content that drives traffic back to its website. If your website design is stuck in 2004 or you went ‘low-budget’ on the redesign, you might want to reconsider having a Facebook presence at all. Setting up a law firm Facebook Page that drives traffic... [MORE]

March 2014: Our Four Most Popular Blog Posts

The first quarter of 2014 has kept us all on our toes. We hope that all of our readers have ben busy too. While I have given you advice on marketing tactics your law firm can undertake in the second quarter of this year, in this post, I wanted to share which of our blog posts were getting the most traction this past month. #1 Most Read Blog Post - Law Firm Document Management Software Haley’s post from January has topped our Analytics reports for weeks. Personally, I think it is... [MORE]

Social Media Advertising for Lawyers: Are you doing it right?

Most law firms utilize pay-per-click advertising through Google AdWords to target potential clients but have yet to jump onto social media advertising.  While once thought of as “free marketing tools,” Facebook, Twitter, Google+, and LinkedIn have evolved over the last few years into stellar advertising engines. Each platform serves a different advertising purpose. In today’s social world, as a law firm trying to reach new clients, you must pay to play. The good news is that social... [MORE]

Facebook ROI for Law Firms: Is It Still Worth It?

The Argument Word-of-mouth may be the oldest method of promoting your law firm, but it is still the most influential. Social media has updated the tried and true ‘personal recommendation’ technique. Nielsen's Global New Product Report shows 43% of shoppers have a higher chance of making a purchase when they first hear about it on social media. So it should not be surprising that we recommend every law firm marketing plan include social media as a marketing strategy component. You... [MORE]

Social Media Audience Building for Lawyers

In a recent file review at my office, I gave my team a primer on how I build audiences on social media across the channels that are most relevant to attorneys. Many law firms set up social media channels and some even share content on them, but if no one is listening is social media worth it? In most cases, the answer is no. Which social networks should lawyers use? The number of social media outlets seems to grow exponentially each year. Busy lawyers should be selective about... [MORE]

SEO Tips for Social Media Managers

A great article and infographic from Sprout Social for lawyers to read about social media's impact on SEO: "The connection between social media and SEO has been debated for years. Marketers continue to argue over whether or not social media activity influences search rankings and while there’s evidence to support both sides, the truth is that there’s no concrete answer. What we do know is that social media can be used as a part of your SEO strategy." [MORE]

Law Firms Can No Longer Ignore Social Media

For lawyers who remain reluctant to use social media, for reasons including an inability track return on investment via traditional means, the time has come to get over it. Greater social signals can not only drive inbound traffic to your website, but they can also help your law firm rank higher in search results. While some dispute the connection between social signals and organic rankings, social signals already impact search visibility. Google and the other search engines have... [MORE]

8 Mistakes Your Business Is Making On Social Media

To many, social media is the “next big thing” when it comes to marketing a business. The fact is, it’s already a big thing, it’s here, and it’s huge. If you happen to not yet have social media platforms set up for your business, that is your first mistake. Social media marketing means huge potential for your business, particularly in areas like brand recognition, brand loyalty, and lead conversions. Major “don’ts” for your business when joining and contributing to the social media... [MORE]

Why Hiring A Social Media Marketing Manager Is The Right Idea For Your Law Firm

While many people think of social media as a hobby, side project, or even a nuisance, some people make an entire career out of it, or even build a business from it. Social media is easily one of the most powerful marketing tools out there and should be a part of any business' holistic marketing strategy, and law firms are no exception. If you’re one of the skeptics thinking, “why would my law firm need one person to handle such a tiny task in my grand marketing scheme,” read... [MORE]

Best Types of Facebook Ads for Law Firm Marketing

This blog post won the SmallLaw Pick of the Week award, signifying its importance among the most noteworthy articles about small law firms published during that week. As I’ve written about before, Facebook’s advertising platform is growing at an exponential rate, giving Google AdWords a run for its money. In fact, Facebook says over 1.8 billion peope use its social media platform every month. But to the social media advertising novice, Facebook’s advertising platform may appear to... [MORE]

Understanding Facebook Advertising Metrics

Last week we covered the various types of Facebook advertising campaigns, including when and why a law firm should each. Now that your campaigns are running, Facebook provides a wealth of analytical data on the ads. Sifting through all of these numbers can be a bit overwhelming; below are the top indicators to focus on when evaluating the success of your Facebook advertising campaigns. Impressions, Reach, and Frequency  Impressions are the number of times your ad is viewed, while... [MORE]

Facebook Zero: How Law Firms Can Handle The Big News Feed Changes

Last month, Mark Zuckerberg announced a formal Facebook news feed algorithm change that heralded a massive shift in the way Facebook plans to deliver content from business Pages to individual users. The change is centered on encouraging interaction between people and lessening the impact of business Pages, and it’s going even further than the previous news feed update from 2016 – a change that precipitated a 52% decline in organic reach for publishers. One of the main stated goals... [MORE]

Facebook Advertising is Changing. Here’s What You Need to Know.

Facebook’s advertising platform dates back to the first introduction of Facebook in 2004, undergoing significant changes over the years to become the powerhouse advertising platform it has become today. Facebook generates a staggering 98% of its global revenue from its advertising platform alone – an estimated $40 billion in 2017. And with more and more additions to the platform rolled out on a seemingly incessant basis, Facebook shows no signs of slowing down its investment in... [MORE]