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Case Management Software: Navigating the Maze

May 19, 2013 | by Stacey Burke | Marketing Services
If you work in a small to medium-sized law firm, you may not have case management software. Even if your firm does have a client or case management database, it is likely not being utilized to its full potential. Reasons your law firm should look into case management software, a client database, or a customer relationship management tool: Conflicts checking mechanism Centralized storage of client data Centralized location for all firm contacts Remarketing potential What... [MORE]

Google Penguin 2.0 and Law Firm Websites

Google Penguin 2.0 and Law Firm Websites Google recently rolled out the 2013 update to its 2012 Penguin anti-spam algorithm changes.  The most prominent anti-spam face of Google, engineer Matt Cutts, announced the update May 22, 2013 on his blog, generating well over two hundred comments already.  This May Penguin update is the fourth Penguin-related update and is an actual change to Google’s algorithm, not just a data refresh. This updated algorithm will specifically target... [MORE]

Hunter Craft Testimonial Video

Hunter Craft of Craft Law Firm, P.C. on what it's like to work with Stacey Burke. ... [MORE]

Google Authorship for Lawyers

Aug 20, 2013 | by Stacey Burke | Marketing Services | Google | SEO
Have you started to wonder why some lawyers' faces are showing up in search results? How are they making that happen? The answer is Google Authorship.  Google Authorship is a relatively new search feature, launched by Google just this year in 2013. According to Google, Google Authorship serves to link your Google+ profile to the content you create. But I don’t really use or like Google+, you might be whining while reading. Too bad, Google has, as usual, found a way to force users... [MORE]

Law Firm Video Marketing

YouTube has become the second most commonly used search engine online.  If your law firm does not have current, fresh video content available on YouTube, you are missing out on millions of searches each day.  If you need more convincing, I will showcase for you below the “who, what, when, where, why, and how” of law firm video marketing. Who should be in your law firm video? Your law firm videos should include lawyers from your firm and testimonials from clients and/or others. If... [MORE]

Law Firm Content Marketing Strategy and Lawyer Editorial Calendars

I speak to multiple lawyers across a variety of practice areas each day. Most of my inquiries for consulting assistance would benefit from the same basic advice: a marketing strategy should be comprehensive. Most lawyers and law firms make isolated marketing decisions in a vacuum, one at a time, not planning their strategy across an entire year.  Often, decisions are made spontaneously when a “problem solving” vendor solicits the firm, without adequate research or planning (i.e. a... [MORE]

So You Want to Start an E-Newsletter for Your Law Firm

Email marketing strikes many as outdated. More chic platforms like social media and mobile marketing are stealing the limelight, but email marketing is still one of the best investments a law firm can make in their marketing plan. An e-newsletter can spur viral content sharing and position you as a thought-leader, attracting new clients and referral attorneys. However, a bad email newsletter can be an annoyance to your clients and contacts, and even worse, create a negative image... [MORE]

Law Firm Email Marketing: Part 2

This is the second post in a series on email marketing for law firms. Last week’s post introduced email marketing platforms. To review, email marketing strikes many as outdated but, in fact, email marketing is still one of the best investments a law firm can make in their marketing plan. An e-newsletter can spur viral content sharing and position you as a thought-leader, attracting new clients and referral attorneys. However, a bad email newsletter can be an annoyance to your... [MORE]

E-Blasts are dead. Email marketing is not.

This is the third post in a series about email marketing for law firms.   When venturing into email marketing, you should consider: 1)     Choosing email marketing software 2)     Segmenting your list 3)     Creating a design 4)     Curating content 5)     Tracking success I previously discussed how to choose your email marketing software, create and segment your email list and design your newsletter. In this post I delve into e-newsletter content recommendations. For an... [MORE]

Online Press Releases for Lawyers

Online press releases are an important part of your inbound marketing strategy, as they are no longer solely designed to reach traditional offline media. Online press release distribution for lawyers has become a staple in many law firms’ digital marketing strategies.   Online Press Releases and Search Engine Optimization Recent Google algorithm updates have negatively impacted the value of online press. While the quantity of links is less important now in SEO, links are still a... [MORE]

Analytics: The Map to Email Marketing Success

THIS IS THE FIFTH POST IN A SERIES ABOUT EMAIL MARKETING FOR LAW FIRMS.  I previously discussed how to choose your email marketing software, create and segment your email list, design your newsletter and find and create great content. Once you create and send an email marketing campaign, it is imperative that you track and measure its success. Email marketing analytics appear in real time, and monitoring them can certainly become an obsessive pastime. You can see which recipients... [MORE]

End of Year Marketing: Reflect, Celebrate, Thank

Nov 28, 2013 | by Stacey Burke | Marketing Services
With just four weeks left until we bid 2013 farewell, you should take the time to reflect on the past year, celebrate your firm’s accomplishments, and thank those who have contributed to your success.  Three ways to end 2013 with fireworks that won't fizzle: REFLECT: We hope that 2013 was your best year yet. Did your firm win an industry award or honor, add a notable staff member or attorney, contribute to your community, speak at a noteworthy conference or event, or celebrate a... [MORE]

November 2013: Law Firm Marketing and Technology Recap

During the month of November, we had the opportunity to share several of our own blog posts on topics ranging from Google Analytics to law firm press releases. We not only monitor questions lawyers ask on social media, but we also track the most common questions we receive from law firms.  We also watch and analyze our own website analytics to see which of our own posts perform well, so that we can share more content on popular topics. Here is my look back at the Stacey E. Burke,... [MORE]

Law Firm Marketing and Consulting Testimonial Video

Lawyers from The Lambert Firm, PLC and Liles Harris, PLLC discuss what it's like to work with Stacey Burke on their law firm marketing. ... [MORE]

2014 Law Marketing Trends

In 2013, social media, content marketing, and mobile optimization dominated the law marketing arena. By now, your firm probably has a blog that is updated weekly, a Facebook and Twitter presence, and maybe even a responsive website or microsite. While these digital marketing fundamentals are still important, in order to remain competitive in 2014, your law firm will have to take its online efforts to the next level. Segment and target your marketing  In lieu of mass marketing the... [MORE]

Law Firm Charitable Involvement

Dec 10, 2013 | by Stacey Burke | Marketing Services
Helping others is an important part of every law firm’s mission. Being involved in your community is a way to further that mission. Whether your law firm donates to a health and human services group, organizes a bike drive, or volunteers at a local school, your law firm should participate in at least one charitable or community event each year. Charitable giving humanizes your brand while immersing your firm in its surrounding community. While it is important to focus on helping... [MORE]

Going Viral: Our Five Most Socially Shared Posts of 2013

Google Authorship for Lawyers Back in August, I wrote about a relatively new (then) digital marketing feature, Google Authorship. I surmised that this tool would prove most valuable for (1) spotting authors in search results by their photos showing up next to their posts, (2) showcasing an author’s connectedness in search results (number of circles), and (3) search engine optimization. Google Authorship and Google Author Rank have surpassed all conservative estimates of their value... [MORE]

American Association for Justice Winter Convention Event Marketing

This week Stacey and I traveled to New Orleans for the American Association for Justice (AAJ)’s Winter Convention. Working with a legal industry vendor and two prominent law firms – LitCap, Pulaski & Middleman, LLC, and Meyers & Flowers, LLC – we put together an epic happy hour party for over 200 lawyers. Events can be a great way to build brand awareness and bring in more cases. It is important to identify your goals for the event well in advance so you don’t lose sight of... [MORE]

The Top Twitter Analytics Your Law Firm Isn’t Tracking

When I ask what a client’s goals are for Twitter and they respond with, “I want 100,000 followers. How long will that take?” My response it always, “About 3 – 5 hours depending on the service I use to purchase them for you. “ No, I am not purchasing followers for any client, nor do I recommend anyone use that as a practice. It is not only frowned upon, it can get you suspended on Twitter and it is a complete waste of money.  The focus is misplaced: most law firms erroneously focus... [MORE]

Why Content Strategy Comes First

Most law firms contacting us about their marketing efforts inquire about social media and/or e-newsletters. We get this request most often from law firms with an outdated web presence that has been dormant since the 90’s or law firms venturing into the World Wide Web for the first time (welcome!). What many lawyers fail to recognize is that content comes first – before e-news, before social, before anything digital. Do you have a blog within your website that is updated regularly,... [MORE]

Three Lessons for Legal Industry Vendors on Marketing to Lawyers

This week’s post is specifically for you, legal vendors. I answer a lot of B2B marketing questions from law firms looking to market to other firms.  There are a variety of “expert” opinions available on the Internet concerning whether social media marketing works in the B2B arena. I’ll save you the searching and anticipation: It does. I get new cases for firms using social media. Period. So here’s what I don’t get, law firm vendors: why are businesses that cater to law firms not... [MORE]

Legal Marketing: Lawyers’ Five Most Common Questions

What is SEO and do you do that? I speak to lawyers I know and lawyers that cold call me for advice almost every single day. Over 75% of them ask me about SEO without the faintest idea of what it means or if it even truly matters, but are still prepared to spend money on it because they “heard” they need it – and they do. SEO is search engine optimization.  The long and short of it is this: search engine optimization means that search engines like Google, Yahoo, and Bing are better... [MORE]

Best Free Social Media Tools for Lawyers

Are you struggling to find the time to update your firm’s Twitter, Facebook, LinkedIn, and Google+ pages? Here are the top apps and tools I use that help streamline and speed up my day-to-day social media tasks. BONUS: These are all free tools (but to gain access to the fancy features, some do require an upgrade/payment). Hootsuite The struggle I probably hear most often is not having enough time to go to Twitter, Facebook, LinkedIn, and Google+ daily to post content and address... [MORE]

Eight Ideas for Second Quarter Law Firm Marketing

As we closed the books on 2013, we wrote about how to prepare your law firm for its 2014 marketing. We know that lawyers and business owners are often too busy running their companies and performing their work to focus a significant portion of their time on business development. Our company provides outsourced legal marketing consulting services for law firms without an in-house marketing director and for firms with marketing staff who want an outside opinion or extra help. If you... [MORE]

March 2014: Our Four Most Popular Blog Posts

The first quarter of 2014 has kept us all on our toes. We hope that all of our readers have ben busy too. While I have given you advice on marketing tactics your law firm can undertake in the second quarter of this year, in this post, I wanted to share which of our blog posts were getting the most traction this past month. #1 Most Read Blog Post - Law Firm Document Management Software Haley’s post from January has topped our Analytics reports for weeks. Personally, I think it is... [MORE]

How Much Time Should Law Firms Spend on Marketing

Are you spending too much time marketing your law firm – or not enough? Do you know how many hours you and your staff spend on marketing? While best practices will vary by firm and talent, below I provide industry guidelines to help you quantify your marketing efforts.  Blogging Blogs are a great way to gain traction with search engines, trust with your readers, and position you as an expert in your practice areas … if done correctly. It is easy to set up a blog on your website. I... [MORE]

Our First Anniversary

I am proud to announce that April 2014 marks Stacey E. Burke, P.C.’s first year in business as a full-time operation. I look back across my career path with gratitude, pride, and happiness. I have been fortunate to work for some of the most supportive and successful lawyers in Texas. Now, in my consulting practice, I am thrilled to work with the same caliber of law firms (and a few other entities) on a national and international level.  Gratitude for my Experience I began my legal... [MORE]

What is the Difference Between Law Firm Marketing and Law Firm Business Development?

Successful law firms must employ both marketing and business development to grow their practices, but many firms frequently (and incorrectly) use the terms interchangeably. While both marketing and business development contribute to growing your law firm’s bottom line, each has different and distinct responsibilities. A marketing person can design a website and produce content, but the relationship your client is interested in paying for is not with them – it is with the lawyer... [MORE]

Professional Services Marketing Strategies

Last Thursday, I was invited to speak by Boxer Property in one of their buildings. The company has a new marketing initiative designed to provide valuable morning speakers to their paying tenants, also leaving the sessions open to the public. This event-based marketing strategy serves the dual purpose of customer retention and new customer acquisition by driving new prospects into their buildings. My slideshow focused on professional services marketing strategies for doctors,... [MORE]

What to Expect from Professional Services Marketing

Jul 10, 2014 | by Stacey Burke | Marketing Services
Most law firms engage in marketing to gain business and make money as a result. With a limited grasp of what marketing involves, and pocketbooks that often can dole out large sums of money, the law firm partner may wind up spending hundreds of thousands of dollars without being able to quantify results. From digital press releases to lawyer training courses to paid search advertising to the ever-elusive SEO, lawyers often can’t even have unrealistic expectations because they have... [MORE]

Don't Just Develop Your Law Firm Brand, Your Personal Brand Matters Too

Law firms are becoming increasingly aware each year of the importance of both digital marketing and business development. Many are allocating an increasingly diverse budget to a variety of expenditures, largely all of which are designed to raise the profile of the firm itself.  Law firms do not generally promote their lawyers individually or allocate marketing resources for personal branding unless these items contribute to the firm’s overall bottom line. Why is personal branding... [MORE]

How to Make Your Law Firm Stand Out

Sometimes it feels like every lawyer and every law firm do the same things to get business. We sound alike: other law firms may have the exact same practice areas as yours, and thus very similar messaging to you. We look alike: with the “keeping up with the Joneses” mentality of legal digital marketing, many law firm websites look ridiculously similar to each other as lawyers try to use the same vendors as their competitors without really being able to quantify a tangible value to... [MORE]

Top 10 Lawyer Marketing Mistakes

I spoke in Chicago at the first ever AAJ Marketing Seminar: How to Promote and Manage Your Practice. I was asked to speak about the top marketing mistakes I see law firms make. While I could have spoken for hours, I chose to limit myself to 10 issues, addressing several in depth in my hour-long presentation. What Am I Doing Wrong? 10 Biggest Marketing Mistakes: Focusing on one component instead of creating a comprehensive strategy Failure to monitor social media Poorly... [MORE]

Digital Marketing: The Basics in 20 Minutes or Less

I was honored to Co-Chair the Houston Trial Lawyers Association Law Practice Management CLE this year with my friend Marc Whitehead. We not only chaired the event, picked the topics, and lined up all of the speakers, we also spoke on a panel ourselves. Thank you to now Past President Peter Kelly for selecting us to execute this event, and for resurrecting it after a few years of its absence. Marc and I are both very interested in and very involved in a variety of marketing groups.... [MORE]

Using Holiday Downtime for Law Firm Marketing Reflection

From the week of Thanksgiving through the end of the year, many lawyers begin thinking more about holidays and family time than work or litigation. The same holds true for potential clients. So – do we wait until mid-January to resume our business development? Or, do we take advantage of the holiday season downtime to evaluate, plan, and budget so that we can crush it in 2015? Making a List and Checking it Twice You could take the end of the year to relax, but when your... [MORE]

Speaking Opportunities for Lawyers in 2015

Speaking is one of the best ways to build a lawyer’s reputation and connect with people who may need your help. Speaking consistently at least once per month increases your credibility and visibility in both your local community and your expanded professional community. However, as many business developmentally challenged lawyers already know, pitching yourself does not come naturally to all of us. Speaking in front of a target audience, whether potential customers or other... [MORE]

2014 Marketing Tips For Lawyers

Reaching significant milestones often leaves us feeling reflective. As 2014 draws to a close, most law firm partners will begin to look at their financial year in review, metrics they commonly track to gauge their business success, and bonus rates for their employees. Combing through your financial state is important; however, it is also important to look at the overall lessons you’ve learned during the past year in order to avoid mistakes and capitalize on successes in 2015.  I... [MORE]

Why Your Law Firm Marketing Should Include SlideShare

Marketing your law firm digitally has changed rather dramatically over the past decade. Not only do lawyers of all practice areas now need to effectively use social media (at the very least LinkedIn), but they must also manage a substantial amount of SEO copywriting, including regular blogging. But how will people come to read that digital content? Inbound marketing.  Inbound marketing means what it sounds like – marketing designed to drive users inbound to your law firm website or... [MORE]

What is the Difference Between SEO and SEM?

Jul 24, 2015 | by Stacey Burke | Marketing Services | Google | SEO
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) – they sound alike but they are not the same thing. Both are broad categories referencing strategies used online to improve search engine results, overall market saturation, and brand awareness. The broader category is SEM, which actually encompasses SEO. Where SEO focuses solely on organic or natural search results, SEM uses digital advertising to target more specific audiences with precise messages. Many lawyers... [MORE]

Online Reviews For Lawyers

Oct 20, 2015 | by Stacey Burke | Marketing Services
When people look to hire a service provider, more than ever before they are turning to the Internet and reading customer reviews and ratings. So many sites are devoted to the ranking and review of various companies that it is hard to tell which reviews are accurate or worthwhile to read. There are even services you can hire to create fake reviews for your business – but Google doesn’t like that and Amazon is even suing fake reviewers at the moment. Everywhere we go online (and off)... [MORE]

Marketing Your Law Practice

Last week I had a great time speaking in Boca Raton, Florida at the American Association for Justice Women Trial Lawyers Caucus Leadership Summit. This event occurs only every other year. I had the pleasure of speaking with a fantastic co-panelist, Megan Hargroder. We put the presentation together in Google Docs and the formatting is a bit messy on a few slides from transitioning it between Google -> PowerPoint -> SlideShare -> My Blog, BUT it's still awesome enough to... [MORE]

Digital Marketing Is Not Just For Plaintiffs’ Lawyers Anymore

How It Used To Be It seems like only a few years ago that the only lawyers who dared to advertise online, showcasing their case results, awards, certifications, honors, and other such selling points were members of the plaintiffs’ bar. While lawyers seeking to help victims of negligence fought hard to get the right to advertise in a meaningful way to potential clients that might otherwise not find them, lawyers in many other practice areas maintained their disdain for advertising... [MORE]

Ethical Legal Marketing and Determining Your Return on Investment

Apr 24, 2016 | by Stacey Burke | Marketing Services | Google
Thank you to DJ Seidel and the Houston Bar Association Law Practice Management Section for having me speak in Judge Smoots-Hogan's courtroom this past week. I enjoyed the setting and the company. The goal of my presentation was to address the following questions that lawyers commonly ask me about their firm's marketing decisions: How much can my law firm spend on marketing? How much should my law firm spend on marketing? What marketing services should my law firm spend money... [MORE]

Legal Marketing Questions: Return on Investment

Aug 01, 2016 | by Stacey Burke | Marketing Services
In the final quarter of 2015, I polled several lawyers whose opinions I respect to find out what marketing challenges they face and what marketing questions they would like answered. I compiled this information, and I hope to address the hottest issues on a repeated basis in my writing and speaking engagements for 2016.  In 2015, Jim Perdue, Jr. and his law partner Don Kidd, transitioned their law firm website, social media, and online marketing program from “a vendor with whom we... [MORE]

What Is Podcasting And How Can It Boost My Law Practice?

Aug 17, 2016 | by Amanda Taylor | Marketing Services
Podcasts  If you’ve been living under a rock lately and haven’t heard of podcasts (think hybrid of broadcast and iPod) you’re missing out on a major value-added vehicle here. A podcast is an audio show, usually made up of a series of episodes, which can be downloaded from a computer, smartphone or Mp3 player. Anyone with a computer and Internet connection can create and circulate a podcast. Listeners are able to subscribe to podcasts, download them and then listen at their... [MORE]

Is It Time For A Legal Branding Makeover?

With most things, what’s on the inside matters most. When it comes to your law firm, however, that’s not always the case. One of the most important, customer-facing elements of any business is its logo. If your logo and marketing materials are dull and outdated, chances are clients will think the same of your practice. Should you consider rebranding (and no, we aren’t just talking about your logo)? We are talking about the entire digital image of your law firm. Revamping your brand... [MORE]

Make Business Cards Great Again

We live in a digital world. We communicate by text, email, chat, social media, Skype, and more. In a society where we connect instantaneously with one click, why do we need business cards? Exchanging business cards face-to-face forms a much more personal connection than emailing someone. This is why business cards likely remain the most often used and effective form of direct marketing. I’ve yet to attend a legal industry event where even the most tech-adept people didn’t trade... [MORE]

4 Simple Ways To Drive New Clients To Your Website

Often times one of the highest requests we get as marketing managers is “How do I drive more traffic to my website?” We know that for business owners, an important goal is to always drive new clients to your website. While we can easily list about 50 ways to do this, we’ll start with four for now. Below is a short list of simple ways you can drive traffic to your site. 1. Create Valuable Content I’m sure you’ve heard this one before. The content you provide is key to attracting... [MORE]

How To Tackle The First Quarter Of 2017

The first quarter is important because it sets the pace and tone for the year.  This quarter is the foundation from which the rest of 2017 will be built. Do not rest on your laurels thinking you have plenty of time left to get it right this year. If you do, you will find yourself scrambling in the fall and dismayed by the end of the year. Law Firm To-Do List For Q1  Review performance goals and see where you are. What did you learn from your 2016 successes that you can repeat... [MORE]

Niche Marketing

May 16, 2017 | by Stacey Burke | Marketing Services
As you can imagine, we work with a lot of law firms, providing for significant practice area overlap. When we work on branding, messaging, and copywriting for firms with the same practice areas, it is important for us to distinguish them from each other and from their competitors. As a lawyer, you are a specialist providing a service focused on a specific client group's needs – but so are other law firms – so what can you do? Niche marketing is one way to make a law firm stand out... [MORE]

5 Tips For Perfecting Your Law Firm’s Social Media Designs

It’s no secret that imagery is a major component of social media marketing today. As marketing professionals, we cannot stress enough the importance of featuring visual content on your social platforms. This goes beyond sharing the occasional photo or graphic on your feed. Today we are specifically highlighting the value of clean, professional social media designs. Believe it or not, the cover photos and avatar images from your law firm’s social accounts are sometimes the first... [MORE]

Jeff Raizner Testimonial

Jeff Raizner from Raizner Slania LLP talks about how the team at Stacey E. Burke, P.C. has helped his law firm. ... [MORE]

Johnny Garza Testimonial

Johnny Garza of Adame Garza LLP discusses how the marketing services at Stacey E. Burke, P.C. has helped his law firm. ... [MORE]

Shaun Clarke Testimonial

Shaun Clarke talks how Stacey E. Burke, P.C. has helped Smyser Kaplan & Veselka, LLP with event planning. ... [MORE]

Infographic: The Dos and Don'ts Of Instagram For Business

There is no denying the ever-growing popularity of Instagram for both personal and professional use.  Because of this, law firms and other businesses are coming out of the woodwork, building out profiles, and even advertising on the social platform. Should your law firm jump on this social media channel bandwagon? If you have the content to share and the bandwidth for daily posts, we vote yes! Not only is it great exposure for your law firm, but Instagram is the fastest growing... [MORE]

5 Signs It’s Time You Hire Social Media Help

While utilizing social media platforms can make a great impact on the exposure and reputation of your law firm, managing these accounts is no small feat. Handling social media is so much more than posting the occasional update on your channels. No matter the job title at any law firm - Partner, Associate Attorney, or Firm Administrator - it’s difficult for anyone to find the time needed to run a law firm’s social networks. Review the warning signs listed below to determine whether... [MORE]

5 Common Misconceptions about Marketing for Law Firms

Contrary to popular belief, not all marketing is created equal. You wouldn’t market for a restaurant the same way you would for a retailer, and the same goes for marketing your law firm. While there are misconceptions when it comes to marketing, there are many more when it comes to the ethics and methods surrounding law firm marketing. Most law firms need and desire to offer their best services to their potential clientele, which begs the question of how law firms can then separate... [MORE]

How To Have a Successful Fourth Quarter

Sep 12, 2018 | by Stacey Burke | Marketing Services
Nine months ago, you most likely started 2018 fired up, with optimism and goals. Now that the fourth quarter is about to arrive, it's probably obvious whether or not your law firm is meeting the goals you set. But it’s not just about this year - in addition to ensuring a positive end to 2018, a strong fourth quarter places your firm on the right path for next year. Here are a few expert tips you should consider during the remaining months of 2018: Reevaluate Your Business... [MORE]