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Stacey E. Burke

1800 Bering Dr., Suite 1010
Houston TX 77057
Office: (713) 714-8446
Email: stacey@staceyeburke.com

About Stacey

Master Strategist, Recovering Lawyer, and Well-Connected Boss Lady

Stacey Burke is the Founder and Owner of Stacey E. Burke, P.C. She is an award-winning lawyer and marketer who helps law firms of all sizes obtain new clients and increase their brand footprints through effective marketing strategies. As the head of the team at Stacey E. Burke, P.C., Stacey develops innovative marketing strategies to help clients take hold of their market share in competitive locations.

Stacey founded Stacey E. Burke, P.C. in 2010, and began offering full-service marketing solutions in 2013. Stacey’s marketing agency serves only the legal industry and focuses on the unique challenges lawyers face with regard to developing new business. She has assembled a dedicated team of marketing professionals to address the needs of her law firm clients. Her marketing team has grown every single year since she began working as a consultant full time.

As the Master Strategist at Stacey E. Burke, P.C., Stacey is the driving force behind all strategic choices and the final editor of every piece of content that goes out of the door. She works with her team to utilize her own unparalleled legal marketing knowledge in developing actionable marketing plans and producing custom solutions for each law firm.

Stacey’s success both as a lawyer and a marketer came from watching her father work seven days a week to turn a small to medium sized family business into an international distribution powerhouse. She now applies what she’s learned from her father and her own professional experience to her work for law firms around the country.

Stacey graduated college early with a Bachelor of Journalism in Public Relations from The University of Texas at Austin and was accepted early decision to law school at The University of Houston Law Center. Once she graduated law school, Stacey focused her practice on personal injury, maritime, and products liability litigation. While still working as a lawyer, Stacey began to take on more marketing and business development responsibilities for her law firm employers. Over the last few years of her law firm work, Stacey became invaluable to the firm for her marketing and business development expertise. She wanted to use her skillset to help other law firms succeed, and launched Stacey E. Burke, P.C. to implement her creative approaches to legal marketing for firms across the country.

Outside of work, Stacey is a proud mom to two daughters who both attend The Kinkaid School in Houston, Texas and two adorable, if not sometimes naughty, French Bulldogs named Ruby and Cosmo Kramer. Her fiancé works in the legal industry as a Division Chief in the Harris County District Attorney’s Office.

RELEVANT EMPLOYMENT HISTORY

Watts Guerra LLP – Partner

DIGITAL
  • Created multiple websites
  • Created all social media channels
  • Developed and implemented digital marketing strategies
  • Implemented and managed email marketing campaigns
  • Selected and implemented customer relationship management software
  • Paid search advertising campaigns
  • Television advertising campaigns
  • Search engine optimization
  • Social media marketing
  • Content marketing
  • Attorney individual branding
  • Photo and video shoots
  • Vendor management
  • Analysis of Google Analytics and social media key performance indicators
Public Relations
  • Drafted and distributed multiple press releases on topics including oil and gas litigation, mass torts litigation, and personal injury litigation.
  • Presented clients for media interviews and sought out additional media opportunities for the firm.
Operations
  • Established mass torts intake department
  • Revamped referral attorney management
Business Development
  • Planned and executed both large- and small-scale events top to bottom
  • Managed attorney speaking engagements and the associated logistics
  • Traveled with attorneys to prepare them for events and to assist with networking
  • Sought out sponsorship opportunities, new speaking opportunities, and publishing opportunities
  • Attended continuing education events across the country for networking
  • Brochures and inserts
  • Business cards

Schechter, McElwee, Shaffer & Harris, LLP – Attorney

Marketing
  • Created multiple websites
  • Created all social media channels
  • Developed and implemented digital marketing strategies
  • Paid search advertising campaigns
  • Television advertising campaigns
  • Search engine optimization
  • Social media marketing
  • Content marketing
  • Attorney individual branding
  • Photo and video shoots
  • Vendor management
  • Analysis of Google Analytics and social media key performance indicators
Operations
  • Created and managed the new case intake department for all case types across all media spends
  • Implemented case management software and associated universal procedures
  • Created and ran referral department, implementing all associated database functions and procedures
  • Created bidirectional interface between case management database and accounting
  • Implemented automated medical records collection

Readers Wholesale Distributors, Ltd. – In-House Counsel

Operations
  • Audited business expenditures to reduce overhead
  • Created employee manuals and procedures
  • Audited corporate minutes
  • Liaised with outside counsel regarding commercial litigation mattersrs

2018

  • “Go Organic: What You Need to Know to Show Up In Google Search Results,” Texas Bar Journal, Vol. 81, No.9, October 2018.
  • “How to Have a Successful Fourth Quarter,” Featured in SmallLaw / The TechnoLawyer Community, September 2018.
  • #7 on Top 10 Blogs for “How To Have a Successful Fourth Quarter” Texas Bar Today, State Bar of Texas, September 2018.
  • Houston’s Top Lawyers – Personal Injury, H Texas Magazine, 2018.
  • #2 on Top 10 Blogs for “Demonstrating Your Value to Your Law Firm” Texas Bar Today, State Bar of Texas, August 2018.
  • “Recent Google Algorithm Updates,” Featured in SmallLaw / The TechnoLawyer Community, May 2018.
  • “Recruiting Top Talent Using Social Media,” Gulf Coast Symposium on HR Issues, May 2018.
  • “Hiring, Training, and Managing Your Law Firm Marketing Director,” Legal Business World, April 2018.
  • “I Have LinkedIn Connections, Now What?,” Featured in SmallLaw / The TechnoLawyer Community, April 2018.
  • #2 on Top 10 Blogs for “I Have LinkedIn Connections, Now What?” Texas Bar Today, State Bar of Texas, April 2018.
  • 2018 Crystal Awards Finalist, Google Analytics, American Marketing Association Houston, April 2018.
  • “Twitter Engagement for Lawyers,” SmallLaw / The TechnoLawyer Community, March 2018.
  • “Law Practice in Transition,” State Bar of Texas Women in the Law 2018, Panel Moderator, March 2018.
  • UHLC Women’s Week – International Women’s Day, Association of Women in Law, University of Houston Law Center, Panelist, March 2018.
  • “The Legal Influencer Series Part 3: Stacey Burke,” Disruptor Daily, February 2018.
  • “Money Out The Window: How To Measure Marketing ROI For Lawyers,” MyCase, January 2018.
  • Top 10 Blogs for “Google My Business and Google Plus Pages For Law Firms,” Texas Bar Today, State Bar of Texas, January 2018.

2017

  • “Top 25 Legal Influencers to Follow on Twitter for 2018,” Disruptor Daily, December 2017.
  • “The 10 Best Email Marketing Platforms For Law Firms,” SmallLaw, December 2017.
  • Social Media Judge, American Bar Association Web 100, November 2017.
  • Top 10 Blogs for “Direct Mail For Law Firms In The Digital Age,” Texas Bar Today, State Bar of Texas, November 2017.
  • “Top Questions For a Law Firm Interview,” LEAP, October 2017.
  • Blog Nominated for Best Legal Blog by The Expert Institute, September 2017.
  • “The Risks of Outsourcing Social Media,” SmallLaw / The TechnoLawyer Community, August 2017.
  • “Ethical and Legal Issues Associated with Law Firm Marketing, Business Development, and Public Relations,” [SLIDES] Kentucky Women Trial Attorneys Retreat, Louisville, Kentucky, June 2017.
  • Top 10 Blogs for “Content Curation For Lawyers,” Texas Bar Today, State Bar of Texas, March 2017.
  • “Ethical and Legal Issues Associated with Law Firm Marketing, Business Development, and Public Relations,” [SLIDES] Association of Legal Administrators of Houston, February 2017.

2016

  • Top 10 Blogs for “Expert Level Unlocked: Becoming The Go-To Lawyer,” Texas Bar Today, State Bar of Texas, December 2016.
  • Microsymposium on Marketing Software For Law Firms, SmallLaw – The TechnoLawyer Community, October 2016.
  • “How to Work with Marketing Vendors,” Santa Clara County Trial Lawyers Association – Belli Seminar, San Jose, CA, October 2016.
  • Top 10 Blogs for “10 Ways Lawyers Can Promote Their Blogs,” Texas Bar Today, State Bar of Texas, October 2016.
  • Mass Tort Trial Lawyers Association – Top 25, 2016.
  • “Seeing is Believing,” Trial Magazine, September 2016.
  • National Academy of Jurisprudence, Premier 100, 2016.
  • Top 10 Blogs for “Legal Marketing Questions: Return on Investment,” Texas Bar Today, State Bar of Texas, August 2016.
  • Top 100 Trial Lawyers, The National Trial Lawyers, 2016.
  • “10 Ways To Run Your Law Firm More Efficiently,” MyCase Webinar, July 2016.
  • “The Use of Contract Lawyers in Your Firm,” State Bar of Texas Annual Meeting, Fort Worth, Texas, June 2016.
  • Top 10 Blogs for “Why Your Law Firm Should Throw An Event,” Texas Bar Today, State Bar of Texas, June 2016.
  • “Social Media Marketing,” American Association for Justice Marketing & Management Seminar, Chicago, IL, May 2016.
  • “How To Make The Best Digital Marketing Choices,” The Successful Barrister, Volume 2, Issue 2, April 2016.
  • Ethical Legal Marketing and Determining Your Return on Investment,” Houston Bar Association, April 2016.
  • How To Budget For Marketing When Starting Your Own Law Firm,” Parts One and Two, MyCase Blog, February and March 2016.
  • Effective Online Marketing,” American Association for Justice, Women Trial Lawyers Caucus Leadership Summit, Boca Raton, Florida, February 2016.
  • Top 10 Blogs for “The Stages of New Case Intake,” Texas Bar Today, State Bar of Texas, February 2016.
  • Top 100 Trial Lawyers, The National Trial Lawyers, 2016.
  • 2016 Legal Technology & Practice Management Predictions, MyCase, January 2016.
  • 10 Best Award, American Institute of Personal Injury Attorneys, 2016.
  • The Pocket Guide To Starting Your Law Firm [PODCAST], January 2016.

2015

  • American Bar Association Law Technology Today 2015 Women of Legal Tech.
  • Top 10 Blogs for “Law Firms Can No Longer Ignore Social Media,” Texas Bar Today, State Bar of Texas, November 2015.
  • Houstonia Top Lawyers, Personal Injury for 2015, Best of Houstonia.
  • Top 100 Trial Lawyers, The National Trial Lawyers, 2015.
  • Personal Branding, Panelist, Asian American Bar Association Women’s Retreat, October 2015.
  • Quoted in “Failing at the Finish Line: How Law Firms Lose Prospective Clients at the Front Door,” Thomson-Reuters FindLaw, 2015.
  • Top 10 Blogs for “SEO Tips For Social Media Managers,” Texas Bar Today, State Bar of Texas, September 2015.
  • Top 10 Blogs for “Google Now Shows Tweets In Search Results,” Texas Bar Today, State Bar of Texas, August 2015.
  • Automating Your Business Development,” State Bar of Texas Annual Meeting, June 2015, San Antonio, Texas
  • Social Media Marketing: Implementation,” New Leaders Council May Institute: New Media, May 2015.
  • #1 Voted in Top 10 Blogs for “Google Update: Mobile Web Design Critical For Law Firms,” Texas Bar Today, State Bar of Texas, April 2015.
  • “Beware These Seven Common Marketing Mistakes,” American Association for Justice, Trial Magazine, March 2015.
  • Featured in “What’s Working for Lawyers Seeking Better Search Engine Results,” American Bar Association Journal 100th Anniversary Issue, January 2015.

2014

2013

  • Marketing and Advertising: Social Media for Law Firms” University of Texas Law CLE and The Insurance Law Section of the State Bar of Texas, 18th Annual Insurance Law Institute, November 2013.
  • “How Unexciting Brands Can Rock Social Media” Houston Social Media Breakfast, August 2013.
  • “Lawyer Online Directory Listings: Digital Branding for the Individual Lawyer” Women Trial Lawyers Caucus Newsletter, Spring 2013.
  • “Digital Marketing for Law Firms” Lorance & Thompson Lawyer Retreat, The Woodlands, Texas
  • “Law Firm Social Media Use: The Basics” Women Trial Lawyers Caucus Newsletter, Winter 2013
  • “Ethical Digital Marketing for Lawyers” – Speaker, Houston Bar AssociationLitigation Section Luncheon
  • Top 40 Under 40, The National Trial Lawyers – 2013
  • Top 100 Trial Lawyers, The National Trial Lawyers – 2013

Earlier

  • “Does Your Law Firm Website Suck?” Law Insider
  • “Intake and Marketing Return on Investment (ROI)” Needles Case Management Software Managers Symposium, Owings Mills, Maryland
  • Lawyer Tech Review: App Friday
  • “Internet Marketing for Lawyers” Houston Trial Lawyers Association, Rising Tide Roundtable – Houston, Texas
  • “Managing a Referral Practice”  Needles Case Management Software Annual User Group Meeting  – Las Vegas, Nevada
  • Panel: Careers in Marketing, American Marketing Association Student Chapter – University of Houston Main Chapter (AMAUH) – Houston, Texas
  • State Bar of Texas – Admitted, 2001
  • United States District Court, Southern District of Texas – Admitted, 2002
  • United States District Court, Eastern District of Texas – Admitted, 2003
  • United States Court of Appeals, Fifth Circuit – Admitted, 2016

State Bar of Texas

  • Women in the Law 2018 Steering Committee

American Association for Justice

  • Ad Hoc Committee on Digital Marketing
  • National Publications Committee (Trial magazine)
  • Co-Chair, Women Trial Lawyers Caucus Publications Committee
  • Section on Toxic, Environmental, and Pharmaceutical Torts (STEP)
  • Products Liability Section
  • Admiralty and Maritime Section

Houston Bar Association

  • Houston Lawyer Magazine Editorial Board
  • Law and the Media Committee – Committee Member
  • Continuing Legal Education Committee – Institutes Co-Chair, Seminars Co-Chair, Committee Member
  • Law Practice Management Section – Vice-Chair, Secretary, Committee Member

Houston Trial Lawyers Association

  • Vice-President
  • Board of Directors
  • Big League Bash Judicial Event Fundraising Committee, Event Co-Chair and Event Chair
  • Communications Committee Chair
  • Nominating Committee
  • Long Range Planning Retreat Selectee

Texas Trial Lawyers Association

  • Membership Committee
  • President’s Committee on Technology Implementation
  • American Marketing Association
  • Association of Women Attorneys
  • Bar Association of the Fifth Federal Circuit
  • College of the State Bar of Texas
  • Federal Bar Association, Southern District of Texas Chapter
  • Federation of Houston Professional Women
  • Greater Houston Women’s Chamber of Commerce
  • Houston Interactive Marketing Association
  • Houston Social Media Breakfast
  • Internet Marketing Association
  • National Association of Professional Women
  • National Women Trial Lawyers Association
  • Public Relations Society of America
  • Anti-Defamation League “No Place For Hate” Luncheon Host Committee
  • Congregation Beth Israel – Member
  • The Kinkaid School
    • Auction Adversiting Sales Committee
    • Fifth Grade Class Secretary
    • Sixth Grade Class Secretary
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