Search Engine Optimization Expert with an Obsession for Technical Details
Erica Lopes is an extremely experienced digital marketer, bringing several years of experience of search engine optimization expertise to the Stacey E. Burke, P.C. team. Erica focuses her highly analytical mind on researching server logs, website information architecture, keyword phrases and rankings, and testing new SEO strategies for our law firm clients. What motivates her most about her work is really helping someone’s business have a steady stream of leads in order to contribute to their financial stability.
Her previous work experience with other successful marketing companies and working in-house for a personal injury and products liability law firm involved being responsible for conducting market research, building custom websites, developing marketing strategies, handling paid advertising campaigns, and developing and delivering custom client reporting on her efforts. In addition, she created and executed social media strategies for law firms including Facebook advertising campaigns for mass tort and personal injury cases and developed SEO strategies to grow website traffic.
In addition to her multi-year in-house legal marketing experience, during college, Erica worked as a paralegal and thought she wanted to attend law school, handling a docket of cases including personal injury – including medical malpractice.
Ever since she joined SEBPC in October 2021, Erica has never been afraid to voice her opinions on our client work and has helped us improve the quality of our deliverables and services offerings in her areas of expertise. This is exemplified by her testing at the expert level for interpersonal skills and teamwork. One of her favorite tasks is finding what she calls “quick wins” for clients – or strategies that can be implemented relatively easily and at little to no additional expense to the client but that have a tremendous impact.
In her free time, Erica loves to spend time with her spouse and her pets.