Houston Legal Marketing

Optimizing Digital Content for a Variety of Search Engines

When it comes to writing digital content, it’s no secret that an important goal is for it to be seen by as many people as possible searching for your topic. While it may feel like Google is all that matters – and optimizing law firm content for that one search engine is challenging enough – a myriad of different factors matter when optimizing your writing for multiple search engines.

Coronavirus Pandemic

How To Engage With An Audience In Crisis

With nearly all public gatherings canceled and many of us staying indoors, more and more of us are increasing our online usage, including watching videos on YouTube and connecting with friends on social media channels like Facebook and Instagram. The Internet has seen incredible, sudden growth in traffic during the COVID-19 pandemic – including total…

How to Give Your Website Personality

How to Give Your Website Personality

Law firm websites can fall into a bit of a rut, remaining devoid of any meaningful personality to reflect the identity of the firm. While law firms are looking to portray a professional demeanor, that doesn’t mean their website designs have to be plain. Injecting your website with some personality is a great way to…

woman working on content marketing at computer

Tips for Effective Content Marketing for Law Firms

Content marketing involves creating content in various forms – blogs, videos, and graphics – that generate interest in your law firm. Professional services consumers are savvy enough to research a business before considering it as a provider of services. Consumers are attracted to engaging content that’s relatable; and, when readers connect with your content on…

Digital Marketing Spring Cleaning During Quarantine

Digital Marketing Spring Cleaning During Quarantine

There is nothing like a quarantine to force us into cleaning and organizing. Like most people who now find themselves working from home, you may be reviewing a lengthy home improvement task list you keep tucked away for rainy days. As social distancing and shelter-in-place orders proliferate across the nation, you can also take advantage…