Attorney biographies are often among the most trafficked pages on any law firm website, as potential clients—as well as referral sources and even opposing counsel—seek to understand who will be representing them and whether they can trust them. These bios go beyond professional resumes; they are opportunities to establish credibility, showcase personality, and make a…
In today’s digital age, online reviews and client testimonials play a critical role in shaping a law firm’s reputation. Potential clients turn to Google, Yelp, Avvo, and even social media platforms to research law firms and attorneys before making a decision. For lawyers, managing these reviews—both positive and negative—is essential to maintaining credibility and trustworthiness…
Over 15 years ago I sat at a table full of lawyers my age and listened while one of them mocked me for focusing on and learning about social media, telling me that social media was a fad, everything I was doing was a waste of time, and more. I knew she was wrong, but…
As digital marketing progresses, your strategy must evolve with it, which is why we are suggesting your law firm gets started on Instagram.
Law firm search engine optimization (SEO) is one of the most misunderstood concepts in legal marketing today. Despite being absolutely crucial for online success, most of the hundreds of lawyers we speak to don’t really understand what SEO is, how much it should cost, how long it will take to work, and what to expect…
While many lawyers are tempted to think the only marketing items that matter anymore are digital or online, print marketing materials remain of paramount importance for law firms across a variety of practice areas.
The majority of law firms use social media in today’s digital era. Over 95% of law firms claim they use social media, and 70% use it as part of their marketing efforts. With this ever-increasing use of social media has come a variety of systems for generating social content, including but not limited to: outsourcing…
Lisa Hopkins