click to call

How to Make a Phone Number Click-to-Call

By now, most lawyers know it’s important to have a website that performs well on mobile devices. Mobile traffic accounts for a large percentage of website traffic, and Google has largely transitioned to “mobile-first” indexing of websites. Having a responsively designed website is only part of what your law firm needs to succeed with mobile…

FAQ

Five Reasons Every Law Firm Website Should Incorporate FAQs

The best practices for law firm website design and copywriting continue to change in response to consumer behavior – and nothing has shifted that behavior as dramatically as the COVID-19 pandemic. Now, users are searching for answers to questions way more frequently than ever before. Proving the answers to searchers’ questions in your website content will help your site rank higher in search engine results pages (SERPs), including potentially scoring a spot in the coveted rich results.

Facebook Advertising

Use Facebook Advertising To Boost Page Reach

Facebook advertising lingo has evolved over the years, but many (including me) who have been using it since the beginning still use the outdated phrasing: “promoted post” or “boosted post.” While you can boost a post by clicking the “boost post” button that appears on every Page post, that type of “boost” doesn’t provide the level of sophistication available in Facebook Ads Manager.