Content Marketing Strategy

How to Create a Content Marketing Strategy

Just as with our legal work, when it comes to law firm content marketing, planning in advance improves the execution. Taking the time to research, map out, and plan every aspect of each piece of content your law firm will produce makes it easier on the lawyers and/or other authors to be consistent with voice, timing, objectives, and effectiveness. If you don’t create a plan to get everything done that needs to be accomplished, the chances of it happening decrease. This is why we recommend and explain below how to create a comprehensive content marketing strategy for lawyers and law firms.

Bing places for business tips

Bing Places For Law Firms

Microsoft Bing is the third most used search engine (behind Google and YouTube) and is often overlooked in law firm marketing. Here’s why your law firm should make an effort with its Bing presence, and how to properly optimize your Bing Places for Business listing.

Don't Build Your Website

Why You Shouldn’t Build Your Own Website

Websites have come a long way in the past five to ten years, and more “do it yourself” options exist than ever before. While the thought of building a website yourself might seem like a more economical option – especially for new law firms or lawyers with a limited budget – a DIY website is…

Successful Legal Blog

How to Start a Successful Legal Blog

Law firm content marketing is one of the quickest and most effective ways to increase traffic to your website, establish your attorneys as thought leaders, and generate more business. Become an authority in your areas of practice and industries of focus and sign up more of your ideal clients by starting a successful legal blog.

Domain Names

Should Law Firms Own and Use Multiple Domain Names?

Many lawyers (myself included) have purchased a variety of domain names over the years. Some lawyers or firms want to own every available URL they can find associated with their niche and/or every variation of the firm name, while others felt the dot law domains would be crucial to legal marketing survival. Many are under…