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Law firm search engine optimization (SEO) is one of the most misunderstood concepts in legal marketing today. Despite being absolutely crucial for online success, most of the hundreds of lawyers we speak to don’t really understand what SEO is, how much it should cost, how long it will take to work, and what to expect…

While many lawyers are tempted to think the only marketing items that matter anymore are digital or online, print marketing materials remain of paramount importance for law firms across a variety of practice areas.

The majority of law firms use social media in today’s digital era. Over 95% of law firms claim they use social media, and 70% use it as part of their marketing efforts. With this ever-increasing use of social media has come a variety of systems for generating social content, including but not limited to: outsourcing…

Starting your own law firm is an exciting – and daunting – task, especially if you are going out on your own as a solo attorney. Whether you are early in your legal career or transitioning out of a big law firm, you may not know what marketing items you will need to launch your…

British statesman Winston Churchill once wrote, “Those that fail to learn from history are doomed to repeat it.” And, while this quote and its variations are usually invoked to discuss political and cultural issues, the message definitely applies to marketing expenditures as well. Looking at what a law firm has done in the past can…

While the Google search engine doesn’t share exactly how many searches are performed, it’s estimated that Google handles approximately 63,000 search queries every second. As Google has continued to grow and evolve over the years, the company has developed tools to help companies and business owners better understand their own website traffic. Google now provides…