Google Analytics for Beginners

Google Analytics for Beginners

While the Google search engine doesn’t share exactly how many searches are performed, it’s estimated that Google handles approximately 63,000 search queries every second. As Google has continued to grow and evolve over the years, the company has developed tools to help companies and business owners better understand their own website traffic. Google now provides…

Content Marketing Strategy

How to Create a Content Marketing Strategy

Just as with our legal work, when it comes to law firm content marketing, planning in advance improves the execution. Taking the time to research, map out, and plan every aspect of each piece of content your law firm will produce makes it easier on the lawyers and/or other authors to be consistent with voice, timing, objectives, and effectiveness. If you don’t create a plan to get everything done that needs to be accomplished, the chances of it happening decrease. This is why we recommend and explain below how to create a comprehensive content marketing strategy for lawyers and law firms.

Bing places for business tips

Bing Places For Law Firms

Microsoft Bing is the third most used search engine (behind Google and YouTube) and is often overlooked in law firm marketing. Here’s why your law firm should make an effort with its Bing presence, and how to properly optimize your Bing Places for Business listing.