Every law firm website contains internal links, but why are they often ignored? One of the simplest things you can do to improve the health of your law firm website and its overall performance in search rankings is internal link building. Internal linking is a marketing power move that is often underrated, largely because it is misunderstood. If you have been neglecting the inclusion of internal and external hyperlinks in your website content, follow the guide below for best practices on internal linking that can make a huge difference in the success of your online legal marketing.
Read our tips to learn which mistakes to avoid during your law firm’s holiday social media giving campaign.
Since we can’t speak at live events or network in person, online authority marketing is more important now than ever before. People who decide to market their authority invest in what appears in digital search results for their name, their firm name, and their specific areas of expertise. When the results of a web search position you and your firm as experts in your practice areas and geographic locations, your authority or credibility rises.
Domain authority is a score developed to analyze how likely your website is to rank on SERPs – or search engine result pages. While a website’s domain authority analysis includes a variety of metrics and variables just like Google’s algorithm does, it focuses heavily on the number of referring domains (also commonly called backlinks) for a given website.
With the migration to online services, it is now more important than ever to fix your site and page speed. Internet users are less tolerant of slow websites, and if your law firm site is not fast enough, it will lead to decreased exposure in search results and less engagement with visitors. Optimizing your website for speed can be tricky if you are not familiar with coding.
When it comes to promoting your law firm and its services, it’s important to consider the firm’s overall reputation. While you may think your opinion of the firm’s work is all the general public needs to know, the opinions of your clients actually carry much more weight. Because of this, having multiple quality client Google reviews of your firm’s work is incredibly important. Learning the processes to take to get better and more valuable client reviews on Google can help take the digital reputation of your firm to new heights (and correspondingly increase its appearance in search results).
One particularly crucial component of social media marketing that can set you apart from other law firm business pages is streamlined and consistent community management.