There is no denying that social media is an instrumental tool when it comes to marketing a business. Because of this fact, we often forget about social media’s seemingly long lost cousin, email marketing. While email marketing certainly isn’t as sexy as social media, it can be extremely useful in that it’s one of the most effective ways to directly reach your audience with a particular message, and on average has a much higher potential of actually being seen by your audience compared to social media.
Month: June 2016
Whether you are in the marketing industry or not, you have probably heard the phrase “Search Engine Optimization” or “SEO,” but you might not know what it really means. Even experienced marketers find it difficult to explain exactly how it works. To understand SEO, you have to learn how search engines like Google determine search results.
Despite the proliferation of digital communication tools, in-person events remain a crucial component of law firm business development best practices. In 2015 alone, companies poured $572 billion into experiential marketing or engagement marketing initiatives – this type of marketing directly engages consumers and gets them to participate hands-on with a brand (e.g. SWSW, sporting events, and large product launches). Live events have even been called a “critical component” of every outbound marketing strategy by some of the biggest players in the digital marketing business. In-person events continue to top various lists as one of the most effective tactics for B2B content marketers.
When working with clients on a new website design, one question seems to pop up time and again: should the design incorporate a “home” button or link? Should we list the word “Home” in the main navigation menu, or will our logo suffice as a navigational tool for returning to the home page? The answer isn’t straightforward, unfortunately, and there are pros and cons to both options.