Month: January 2014

Law firms invest time and money in case management software, often considering document management after the fact. Case management keeps a busy law firm on track by organizing data and moving cases along. Document management is one very significant component of case management. Creating, saving, and accessing the appropriate case-related items (such as pleadings, medical records, and contacts) will make or break your ability to get the best result for your client in the most efficient and cost-effective manner.

This blog post will be the first in a series of three posts covering:

(1) How to hire a law firm marketing director (directed to law firm partners),

(2) How to train your law firm marketing director (directed to law firm administrators), and

(3) How to be a good law firm marketing director (directed to the actual marketer).

The largest technological investment many law firms will make is in a database. Not only are databases expensive, but they also require untold man-hours to set up, implement, and maintain. A law firm’s existing corporate culture will change surrounding the initial implementation of a database or the transition to a new database. Take time to consider the following before making this important purchase.

Your Facebook business page is a true digital point of contact for your law firm. Not only is it an avenue for clients and referral sources to reach you, but it also facilitates easy engage with them and their networks. Posting on social channels consistently can get tedious, and you may fall into a rut, unable to come up with new content. In this post, I reveal five of the most successful (and easy) Facebook posts for your law firm’s Page.