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How to Train Your Law Firm Marketing Director

This blog post will be the second in a series of three posts covering:

(1) How to hire a law firm marketing director (directed to law firm partners),

(2) How to train your law firm marketing director (directed to law firm administrators), and

(3) How to be a good law firm marketing director (directed to the actual marketer).

Now that you have hired a law firm marketing director, you will need to (1) prepare for their arrival and (2) train them.

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Law Firm Document Management Software

Law firms invest time and money in case management software, often considering document management after the fact. Case management keeps a busy law firm on track by organizing data and moving cases along. Document management is one very significant component of case management. Creating, saving, and accessing the appropriate case-related items (such as pleadings, medical records, and contacts) will make or break your ability to get the best result for your client in the most efficient and cost-effective manner.

Law Firm Efficiency

How to Hire a Law Firm Marketing Director

This blog post will be the first in a series of three posts covering:

(1) How to hire a law firm marketing director (directed to law firm partners),

(2) How to train your law firm marketing director (directed to law firm administrators), and

(3) How to be a good law firm marketing director (directed to the actual marketer).

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Choosing a Database for your Law Firm

The largest technological investment many law firms will make is in a database. Not only are databases expensive, but they also require untold man-hours to set up, implement, and maintain. A law firm’s existing corporate culture will change surrounding the initial implementation of a database or the transition to a new database. Take time to consider the following before making this important purchase.

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Five Types of Posts for Your Law Firm Facebook Page

Your Facebook business page is a true digital point of contact for your law firm. Not only is it an avenue for clients and referral sources to reach you, but it also facilitates easy engage with them and their networks. Posting on social channels consistently can get tedious, and you may fall into a rut, unable to come up with new content. In this post, I reveal five of the most successful (and easy) Facebook posts for your law firm’s Page.

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