Looking at a website’s bounce rate is one the quickest ways to determine whether or not the website is successful. A “bounce” occurs when a user lands on your site and leaves without visiting any other pages, interacting with the site, or completing a conversion. A bounce rate is the percentage of users who bounce. Having a high bounce rate is bad news because it means users aren’t engaging with your website, reducing your number of conversions.
Between blog posts, content marketing, social media platforms, online advertising, email, and text messages, there are more ways to communicate digitally than ever before. Constantly communicating with your clients or referral base is incredibly easy in today’s digital age, but it’s also easy to overdo it. While keeping website content and postings fresh is important, make sure you don’t alienate your followers with information overload.
You’ve probably asked yourself if Twitter is actually helpful for growing your business or if it’s a total waste of time. The truth is it’s only helpful for promoting your brand if you know how to use it. If your law firm decides to invest the time in using Twitter, you’ll want to get the most out of your efforts. You should strategize your social media tactics by learning how the Twitter algorithm ranks and displays tweets to users.
There is no denying the ever-growing popularity of Instagram for both personal and professional use. Because of this, law firms and other businesses are coming out of the woodwork, building out profiles, and even advertising on the social platform. Not only is it great exposure for your law firm, but Instagram is the fastest growing social network and allows for some of the greatest engagement. Who could say no to that?
Lisa Hopkins