If you were getting comfortable with your law firm’s SEO strategy, 2017 is going to throw you a few curve balls. While search is an ever-changing phenomenon, there are set to be some big changes throughout the next year. To stay ahead of competitors, law firms will need to quickly adapt and implement new strategies to work with search engines and not against them. Here are five ways search is changing in 2017:
Last year was a big year in terms of development updates and changes for websites, especially with the launch of Google’s new Accelerated Mobile Pages platform and Facebook’s Instant Articles. Mobile traffic continued to climb, as did mobile advertising – with predictions that by 2019, mobile advertising will represent 72% of all US digital ad spending.
Lisa Hopkins