Google AdWords is one of the most popular digital advertising platforms in the world. It can help advertisers connect with potential customers all over the world. Unfortunately, many of Google AdWords advertising policies make running AdWords campaigns nearly impossible unless you know how to work with them. Below, we discuss four Google AdWords advertising policies lawyers need to know about to be successful with Google paid search advertising.
Your law firm has updated all of its digital assets, you’re posting regularly on social media channels, adding content to the website once a week, and scheduling your Q2 e-newsletter to go out. Now what should you do in terms of marketing?? Below are four innovative ways to market your law firm you may not have tried… yet.
Social media marketing for lawyers cannot be discussed without mentioning LinkedIn. Known as the “professional social network,” LinkedIn is one of the online marketing tools lawyers fear least, although it has undergone some significant changes over the past several years. In contrast to apps like Pinterest and Snapchat, lawyers are likely already using LinkedIn to some extent. And if you are on it, your colleagues are probably already on it too.
Video has made a big splash in the world of digital marketing over the past few years. According to HubSpot, 72 percent of people would rather watch a video to learn about a product or service than read text and 97 percent of marketers also found video helped increase user understanding of products or services. It’s important to know the ins and outs of these tools in order to better understand how they can play into your marketing efforts.
While utilizing social media platforms can make a great impact on the exposure and reputation of your law firm, managing these accounts is no small feat. Handling social media is so much more than posting the occasional update on your channels. It’s hard for any attorney to find the time needed to run a law firm’s social networks. Review the signs listed below to determine whether or not it’s time your law firm outsources its social media work.
Lisa Hopkins