As computers have proliferated our society over the last 60 years, one main fear has remained prevalent: computers will one day take our jobs. We fear that there will no longer be a “personal touch” to our business transactions, and that we will all just be talking to machines. In the professional services space, automation and computerization are all the more scary, as customer relationships are paramount.
I speak to multiple lawyers across a variety of practice areas each day. Most of my inquiries for consulting assistance would benefit from the same basic advice: a marketing strategy should be comprehensive. Most lawyers and law firms make isolated marketing decisions in a vacuum, one at a time, not planning their strategy across an entire year.
Stacey E. Burke