Over 15 years ago I sat at a table full of lawyers my age and listened while one of them mocked me for focusing on and learning about social media, telling me that social media was a fad, everything I was doing was a waste of time, and more. I knew she was wrong, but…
Law firm search engine optimization (SEO) is one of the most misunderstood concepts in legal marketing today. Despite being absolutely crucial for online success, most of the hundreds of lawyers we speak to don’t really understand what SEO is, how much it should cost, how long it will take to work, and what to expect…
British statesman Winston Churchill once wrote, “Those that fail to learn from history are doomed to repeat it.” And, while this quote and its variations are usually invoked to discuss political and cultural issues, the message definitely applies to marketing expenditures as well. Looking at what a law firm has done in the past can…
While the Google search engine doesn’t share exactly how many searches are performed, it’s estimated that Google handles approximately 63,000 search queries every second. As Google has continued to grow and evolve over the years, the company has developed tools to help companies and business owners better understand their own website traffic. Google now provides…
Microsoft Bing is the third most used search engine (behind Google and YouTube) and is often overlooked in law firm marketing. Here’s why your law firm should make an effort with its Bing presence, and how to properly optimize your Bing Places for Business listing.
From helping to improve search rankings, to building authority and a powerful reputation in your field, client testimonials can provide huge advantages. The question many are left with is, once you receive a great review from a client, what should you do with it?
While Google provides multiple free tools, Search Console is possibly the most crucial yet most underutilized tool in the pack.
Stacey E. Burke