Recently, Google’s Matt Cutts published a new video for avid search engine fanatics, this time concerning backlinks and how their value may or may not have changed due to Google’s more recent algorithm updates. Cutts, Google’s head of webspam reaffirmed the importance of backlinks.
How do you know if your firm is getting the most out of Twitter? Even if your law firm doesn’t run its social media marketing with a fancy software program, the native Twitter application just released free tracking and analytics to all users.
This blog post will be the third and final post in a series of three posts covering:
(1) How to hire a law firm marketing director (directed to law firm partners),
(2) How to train your law firm marketing director (directed to law firm administrators), and
(3) How to be a good law firm marketing director (directed to the actual marketer).
Now that you have been hired as the marketing director of a law firm, you will need to prove yourself valuable to the company and perform your job duties well.
A couple of months ago, I wrote a post describing how best to take advantage of Outlook and similar calendaring systems in order to create a more efficient workflow for attorneys and law firms. This blog post will discuss various calendaring options for law firms wanting to create a firm calendar.
Stacey E. Burke