I started Stacey E. Burke, P.C. (SEBPC) in 2010, to establish my own entity even though I was still working full time for another law firm. I used SEBPC primarily to write digitally optimized copy for law firms in practice areas that were non-competitive with my employer. At that time, my favorite part of digital marketing was writing copy. I have a public relations journalism background and enjoyed getting to write copy beyond legal pleadings and correspondence, which also did not require a litany of legal citations.
Month: December 2014
Many may think that hiring quality law firm employees during the holiday season is impossible. Job seekers often give up looking toward the end of the year, assuming that no new postings or quality positions will become available. I used to believe the same; but, now I am finding that since the end of the year is a time business owners reflect upon the year’s progresses and failures, that many employers do decide to list new positions in November and December.
Speaking is one of the best ways to build a lawyer’s reputation and connect with people who may need your help. Speaking consistently at least once per month increases your credibility and visibility in both your local community and your expanded professional community. However, as many business developmentally challenged lawyers already know, pitching yourself does not come naturally to all of us.