Keyword Research

How To Perform Keyword Research

If you’re familiar with digital marketing, one of the common buzzwords you’ve likely heard is “keywords” or “keyword phrases.” These refer to terms people use when searching online to find the information they need. While keywords can help your law firm website rank in organic search engine results, they can also serve a variety of…

directories

How Lawyer Directories (Like Avvo) Help Build Brand Awareness

With many different brands and law firms out there vying for the public’s attention online, ensuring your firm is seen in all the right places, as well as present on all the right platforms is essential. While brand awareness for law firms has its unique aspects, it’s not all that different from your favorite brand building awareness for its company either. One of the most important differentiating factors of brand awareness for attorneys and law firms is claiming, setting up, building out, and maintaining up-to-date industry specific directory listings (like Avvo) to showcase your firm and its services.

Stock Imagery

Why Lawyers Should Embrace Stock Images

A recent article derided the use of stock images for law firm websites – claiming, “Most of them are unrealistic, not very engaging and very stiff.” The author instead suggested law firms invest significant time and money to take all of their own personalized photos. While the author’s critique may be true for a small…