A small popup box generates after a user visits a website, offering visitors the option to live chat. Live chat is incredibly helpful for law firms, and the intake questions the chat service will ask can be specified beforehand so law firms receive the exact information they need using the live chat functionality. However, you may have noticed a change to your website’s live chat last month and you might be concerned about it.
Last month, Mark Zuckerberg announced a formal Facebook news feed algorithm change that heralded a massive shift in the way Facebook plans to deliver content from business Pages to individual users. The change is centered on encouraging interaction between people and lessening the impact of business Pages, going even further than the previous news feed update from 2016 – a change that precipitated a 52% decline in organic reach for publishers.
Lisa Hopkins