Brand identity is something widely discussed in the marketing sphere, but isn’t always top-of-mind for those working in other industries. Law firms in particular have difficulty articulating their brand identity outside of a summation of their practice areas. But having a clear idea of your firm’s overall brand identity, and using that template to drive all of…
It is impossible to make informed decisions about your law firm website without data. You can’t even know if your website is performing well without meaningful data. However, not all data can be trusted. The reality is spammers are constantly trying to find ways around filters, and they must continually update filters to adapt to changes. There are five Google Analytics filters that need to be put in place to ensure your website data is accurate.
Lisa Hopkins