Every law firm website contains internal links, but why are they often ignored? One of the simplest things you can do to improve the health of your law firm website and its overall performance in search rankings is internal link building. Internal linking is a marketing power move that is often underrated, largely because it is misunderstood. If you have been neglecting the inclusion of internal and external hyperlinks in your website content, follow the guide below for best practices on internal linking that can make a huge difference in the success of your online legal marketing.
Month: November 2020
Read our tips to learn which mistakes to avoid during your law firm’s holiday social media giving campaign.
Since we can’t speak at live events or network in person, online authority marketing is more important now than ever before. People who decide to market their authority invest in what appears in digital search results for their name, their firm name, and their specific areas of expertise. When the results of a web search position you and your firm as experts in your practice areas and geographic locations, your authority or credibility rises.